The Entrepreneur Development Cell of SCMS NOIDA organized a webinar on the topic of “Social Entrepreneurship: the need of the hour” by Mrs Prarthana Prateek Kaul, co-founder, Giftabled, on 10th of November, 2020 from 10:40 AM to 12: 40 PM to introduce and familiarize students of SCMS NOIDA with an emerging field know as social entrepreneurship.
The guest speaker for the webinar, Mrs Kaul is a co-founder of an award-winning social enterprise, that strives to create a positive change in the lives of people by creating an ecosystem of like-minded individuals to collective build an inclusive society. She has supported the lives of thousands of underprivileged people and people with disability through the supply chain diversity. She has been a cause marketer, motivational trainer and a consultant in the area of diversity inclusion to numerous multinational organisations and has conducted a great many workshops on sign language, braille, volunteer management, employee engagement and growing into a disability confident company.
Mrs Kaul began her discussion by introducing the concept of social entrepreneurship. The speaker emphasized the importance of volunteering to bring about a change in the lives of disabled, needy and marginalized. She also talked at length on inclusivity and its importance to create a fair society. She also described why it’s important to acknowledge and utilise the skills and talents of people with disability and provide them with a platform to make the best out of what they have been gifted with. She explained how some the young minds working with her were able to succeed in their careers and make something of themselves through social entrepreneurship.
Dr Prashant Yadav, the faculty in-charge, EDC Cell, also addressed the students and gave some of his valuable insights on the topic.
Students were allowed to interact with the guest speaker and ask questions they might have had during the course of the webinar. Students were able to ask the speaker about scope and opportunities in the field of social entrepreneurship. Students seemed intrigued by Giftable and asked about the volunteering opportunities available at Giftable. The webinar ended on a pleasant note with Entrepreneur development Cell thanking students for attending this webinar and making it a success. Photographs of the event are:
Symbiosis Center for Management Studies, NOIDA organized a webinar on Role of Gender Equality in society for the students of 1st Year. The webinar was conducted on 7th November 2020 on Microsoft Teams platform.
The guest speaker of the webinar was Mrs. Kavitha Kota. Currently working as the L&D head ,designing learning experiences and evaluating behavior and cognitive functions is a culmination of her lifetime of experiences ranging over 2 decades. Her professional experience includes the educational sector as principal of various schools, and as the HOD in professional colleges. Contributions as the chief editor of a magazine and connect with government initiatives like Rajiv Yuva Kirananlu and as CBSE resource person, have broadened her professional horizons.
Dr. Aakanksha Uppal ,Faculty in Charge, IQAC ,facilitated the speaker and invited her to speak and enlighten the students through the webinar.
The speaker started her discussion about gender diversity and its role and supported it with various relevant examples. The entire teaching included all aspects of ancient and modern conditions which are impacting on gender equality. The speakers explained about how in ancient times the differences in genders occurred and how in the present scenarios’ technology and other developments in society are helping in decreasing the gap of gender equality. She also highlighted that gender inequality is also being impacted by other factors like cast, creed, color and race of a human being.
Some stats and data were also discussed in the webinar and a fact that 47% of accidental injuries caused to women because all safety standards are designed according to men. The data also included information about underage marriage, Unequal male to female ratio, projected a shocking fact that only six countries in the world give equal working rights to both men and women.
It was mentioned in the webinar that corporate angle has several impacts. The corporates are bringing diversity in the success drivers for companies, diverse teams are involved in various ideas, psychological safety is considered important and if some corporate is incorporating all these factors then this is the indicator of a well-run firm.
At last she discussed about the solutions and how the students can help women to get equal rights for women. Few of the suggestions were to Challenge gender equality, use equal forms of address.
The webinar was fruitful for students and the goal of spreading awareness about gender equality was achieved. The message that even corporate sectors also are important is decreasing the gap and at last the webinar ended with a vote of thanks. Photographs are attached below:
In a world of innovation and start-ups, it becomes imperative to understand the market structure in order to excel.
Symbiosis Centre for Management Studies, NOIDA organized a webinar on “Current Markets Structure and Survival for Start-ups in a Post Pandemic Era” on 6th November 2020 from 10:40 AM onwards for the First-year students with the elective of Microeconomics, which was delivered by the guest speakers, Mr Vinayak Gupta & Ms Shubha Lal.
The first guest speaker, Mr Vinayak Gupta is the co-founder and head of BD and growth at Your-space- An Indian student housing brand. He is an alumnus of IIM Calcutta and SRCC, Delhi. The second speaker was Ms Shubha, who is also the co-founder of Your-space and is an alumnus of IIM Calcutta as well. Both of the guest speakers are tremendously experienced in the arena of start-ups.
Mr Vinayak began his discussion on the topic of Current Market Structure and Survival for Start-ups in Post Pandemic era by discussing Equilibrium- an area of study in Economics, which has captivated the imagination of economists all over the world, for the longest time. He discussed both good and the bad associated with it. He was further joined by the co-speaker Ms Shubha who also discussed different types of market structures that are seen around the globe and touched upon the topics of oligopolistic competition. They discussed the oligopolistic market structure and explained in-depth on how 2-3 market players dominate and drive investment in such a market structure. The role of agility in the era of the pandemic was also stressed upon. During the discussion, Mr Vinayak also accentuated the importance of technology. Both the speakers emphasized the importance of saving during bad circumstances. They also described how their start-up is stepping up and making required changes in the face of a global pandemic. They also talked about the work they have previously done.
The discussion followed a round of Questions and Answers in which students got the opportunity to interact with the guest speakers by asking various questions pertaining to the topic of the webinar. Students very enthusiastically asked numerous questions about the challenges faced by start-ups, convincing investors for finance, their scope etc.
The fruitful session ended with a vote of thanks from the International Business Club and was smoothly and successfully conducted.
Corporate Interface and Talent Partnership Cell (CITP) organized a webinar on the topic of Supply Chain and Logistics by Dr Abhishek Singh, Regional Purchase Manager, Britannia Industries Limited on 5th of November, 2020 at 10:30 AM for the students of second and third year, across specialization.
Dr Singh has an experience of over 20 years in the field of Supply Chain Management & Logistics and has handled over 70 different factories with 400 different raw materials, and Packing Materials which comes from 300 different suppliers spread all over India in 29 different states.
He initiated the conversation on Supply Chain Management and Logistics by discussing the changing paradigms of Supply Chain Management during the COVID era. Dr Singh expressed his concerns over how the world of business might change post COVID outbreak and how businesses need to cope with changing dynamics. The speaker stressed on working in collaboration as opposed to working in isolation. He called attention to the fact that organizations might be able to bring in more revenue, with working in collaboration. He briefly discussed the future prospects of Supply Chain Management, explaining how things will digitalise in future. The role of Data Analytics in Management and Automation in the field of Supply Chain were also talked about. Dr Singh also accentuated on the need to maintain a good relationship with the supplier, explaining how a bad relationship might affect the overall business. Further, the discussion on how robots might replace humans in future and the consequences it might have were also done.
The webinar ended with a small round of Questions and Answers. The round presented students with the opportunity to interact with the guest speaker and clarify the doubts they might have had. CITP concluded the session with a vote of thanks for the speaker for sharing his valuable experience with the students of SCMS NOIDA.
Director at SCMS NOIDA, Dr. K.P. Venugopala Rao conducted a Webinar on “Road Ahead for Education in Finance” on 9th June at 11.00 AM for the benefits of students. The purpose of the webinar was to make students aware about the scope and prospects of finance specialization offered by the top business schools. Dr. Rao emphasized that all fields of specializations including finance, marketing, human resource, international business, business analytics are important pillars to run any business organization.
Referring to education in finance, he said that Financial management in the corporate world majorly deals with treasury and control functions. Decisions like financing, investment and risk management are driven by treasury functions whereas financial accounting, cost accounting and tax management are covered under control functions. All major decisions under finance functions are based on the concept of time value of money. Differentiating the role of chartered accountants with a management graduate, he is of the opinion that the experts like CAs mainly contribute in the compliance or control functions whereas the management graduates are involved in treasury and analysis functions.
When it comes to choice of specialization, a student should have an aptitude towards quantitative methods, logical reasoning, a lot of patience and interest in money management. The student is expected to have inclination towards numbers and should be able to apply basic arithmetic to the principles of finance.
Regarding prospects, the infusion of massive amounts of capital by the Foreign Institutional Investors recently and development of India as an emerging economy, the country offers immense prospects to finance experts who are going to act as a catalyst in determining the bottom line of the corporations. There are enormous opportunities for the finance graduates in all sectors of an economy but not limited to the area of banking, financial markets and insurance. Some of the roles offered to a finance graduate are equity analyst, relationship manager, management trainee, hedge fund manager, fundamental analyst, technical analyst and wealth manager. According to Dr. Rao, the field offers tremendous growth potential along with good packages to the students with high competencies in financial discipline.
Symbiosis Centre for Management Studies NOIDA, successfully conducted an informative webinar on Marketing on 11th June amid the corona virus crisis. The session was held from 11.30 am and was chaired by Dr Sunita Dwivedi, Associate Professor, Marketing, SCMS NOIDA. The purpose of conducting this webinar was to make students aware about the scope of Marketing as a specialization. She spoke on the concept of shared values and how marketing has evolved. She touched upon various points such as how marketing strategies work on future financial success. The discussion was centered on how marketers have evolved from selling to solidifying customer base and discussing a lot more on new prospective, the new face of commerce, changing customer behavior and disruption in channel management.
Dr. Dwivedi also highlighted the importance of Marketing Specialization to the students and all the courses taught under Marketing Management were also shared. This webinar was an open discussion forum where students asked questions on choices of dual specialization, subjects to be taught in the specialization, future and opportunities ahead. Queries regarding options available for career path were also brainstormed and suggested. The following trends in the field of marketing were discussed:
This webinar proved to be plentiful for students for choosing their specialization as per their interest and subject choices. The webinar was an interactive session which allowed the BBA students to clarify their doubts & queries regarding their career paths post the pandemic & what should be their coping mechanism to combat the prevailing crisis. The session also gave an opportunity to the students to discuss their threats & insecurities arisen due to the uncertainty in the demands of the market.
The webinar was able to receive a good & positive response amongst the attendees of the webinar & aided them to gain insightful knowledge about how the dynamics of marketing is going to evolve in the upcoming times.
The webinar ended with an inspirational quote by Alber Einstein to motivate the students - “In the middle of difficulty, lies an opportunity”. This quote ignites the minds of the students to seek for the untapped opportunity that this crisis will bring and urges them to make the most out of it.
The webinar on Human Resource Management was held on June 10, 2020 at 11.30 AM for the BBA students of SCMS NOIDA. The objective of the webinar was to make the BBA students aware about the scope and prospects of HR specialization offered by the college. The resource persons were Dr. Ruby Sengar and Dr. Aakansha Uppal, Faculty members, SCMS NOIDA.
The Session was taken into two parts: - The first part was dedicated on the role and importance of Human Resource Management in the present scenario, where discussions on different aspects in the HR area were focused. HR plays a key role in the world—because people are truly the only thing that differentiates one business from another. In this context Dr. Ruby emphasized the career perspective of Human Resource Management. Some of the job titles of this field are: HR Executive, HR Manager, HR Entrepreneur, HR Generalist, Training and Development Manager, Consultant, Talent Manager and many more. Moving from the discussion on the role and importance of HRM, the other part was dedicated to the elective papers which have been offered to the students in their batch.
To continue about electives in Human Resource Management, Dr. Aakansha Uppal shared her view on how HR elective papers impart knowledge and training in managing the workforce of the organization. It is known that every organization has its unique set of values, visions, ideals, norms, working language, systems and methodology. The role of an HR professional is to develop and manage their company's culture, hire best of the talents and retain them. The core role of the HR professional is to take care of the welfare of the company’s employees. They are one of the most valuable contributors to the growth and the welfare of a company.
Both resource persons were also giving general orientation to the student about the different forms of organization and business environment, which will enable better appreciation and understanding of the HRM function. The session ended with the question answer round.
The Area Chair of International Business, SCMS NOIDA, Dr.Shikha Singh, conducted a webinar on 'International Business: A career path to be a Global Manager' on 11th June 2020 from 11 AM to 11.30 AM for the students of the college. The idea behind the webinar was to provide students an opportunity to know about the IB specialization and the best career prospects of the same. She commenced the webinar with a question to the students about the utilization of their time during the current lockdown due to the COVID-19 pandemic and went on to explain the importance of the International Business to the prospective students.
She emphasized that IB specializations offered by the top colleges provides students with the conceptual and analytical skills needed to evaluate and analyze firm-level and external data, which will enable strategic decision making and help to solve challenges that arise in international business. The skills that students would develop on a specialization of this nature are highly sought after by top employers.
She explained that progressively, top organizations and associations are presently employing BBA graduates specializing in "International Business" to guarantee the organization's advantage and business development in the foreign market. The various avenues of campus placements that open up include International Courier Companies, International Consultancy firms, Global logistic firms, Import and Export department of companies, etc.
Lastly, students were provided with an overview of various courses under the IB specialization and explained the broad contents of the same briefly. The webinar concluded with the question and answer session.
The Analytics Cluster at SCMS NOIDA hosted a webinar on “Trends and Opportunities in Business Analytics” on June 10, 2020. Prof. (Dr.) Tarun Kumar Singhal & Dr. Nidhi Shridhar Natrajan conducted this webinar jointly for the students of BBA 2019-22 batch. The webinar was initiated with two presentations for 20 minutes followed by a question & answer round for 15 minutes. The students were briefed about the need and benefit of Analytics and Business Intelligence. Following top industry trends were highlighted:
Data Quality Management (or DQM)
Business Intelligence for Sales and Marketing
AI and Machine Learning in Business Intelligence
Predictive Analytics & Reporting
The list of all the courses offered for the batch was shared with the students. The courses are chosen in such a way that all the aspect of analytics; data collection, mining and visualization are covered. Along with data analysis aspect programming fundamentals are covered as well. The later part of the presentation focused on the best possible career opportunities in Business Analytics for BBA students:
Data Scientist, Emphasis On Computer Science/Technology & Analysis
Business Analyst/Data Analyst
Data Visualization Specialist
Business Analytics Consultant
The students discussed and asked relevant questions regarding the choice of analytics as major or minor specialization. Some students also discussed combinations of specializations, like marketing & analytics, finance & analytics etc. There were queries regarding the lab based practical sessions for these courses.
The webinar was informative and fruitful for the students for choosing courses as per their interests and future career aspirations. The Webinar ended with a suggestion to the students for connecting through email in case of additional clarifications with respect to Business Analytics specialization.
Session by CA. Abhishek Gupta
In no time in history has it been clearer, that adaptability and nimbleness are essential for anyone. Transformation in a holistic way is the only answer to address this right now. 45% of organizations are already engaged in the process of Transformation, and the leaders are citing “dramatic results.” Companies are going beyond standard practices in Continuous Improvement (CI) as they seek step-change improvement in their business operations. To address these challenges SCMS NOIDA, launched a series of webinars on Invigorate for Future Business Role, and the first chapter of this series is graced by CA. Abhishek Gupta, Americas Commercial Leader, Ernst Young (EY). Addressing young minds, he shared his aisle move in the corridor of corporate PWC, how he travelled from having the skill to self-actualization for enhancing them. In his mentions, he shared how his dream got shortlisted by disruption called technology and Nirvana. In his session, he mentioned how important it is for one to have an attitude for lifelong learning because that is the only entry gate for having a healthy and happy career. Throwing Light on Future Career Prospects he admitted that opportunities in some sectors are going to change radically, apparently, people skill in Technology, IT, Communication, Critical Thinking still have ample opportunities for employment especially in nations like Africa and Asia. Mr. Gupta advised students to join Traffic University to upscale their skills for the coming competitive corporate world. Last but not least, he counsels students to have five important competitive elements in them: Skill, Personality, Respect for Oneself, Risk Takes/Courageous Leadership, Focus on Strength, Integrity, and Accountability.
His session was highly meaningful and resourceful for the students and their enthusiasm for such sessions was reflected in the feedback received from them.
Session by Mr. Ram Mohan Kota
To be viable in a progressive world, students entering the workforce needs more than just academic knowledge to be successful. Employability skills are becoming a critical component of making students truly ready for success in the workplace. Expert talks help the students to gain a strong foothold and stand out among the rest. Corporate Interface and Talent Partnership Cell, in continuation of the series of the webinar, Invigorate for Future Business Role organized session on the topic "Ready Aim Fire" scheduled on 25th June 2020 for 2nd and 3rd-year students. The speaker of the session Mr. Ram Mohan Kota, a well-known name in the business corridors, shared his insights on what is going to be the future of Business and how students can upscale their skills to stay competitive in the graph of employability. He focused on educating students to control their future rather than anyone else and for this. They need to have enough determination in identifying their interest area and capabilities. According to Mr. Ram Mohan, if the students have Strong Vision, Strong Determination, and don’t allow anything to come in between their dream then success is surely going to come their way. Mr. Ram also told students to stay focused, believe in values, and repeatedly do the things they want and gradually they will reach their destination. This series of webinars gave enough ideas and knowledge about how market is moving in these hard times and what kind of challenges will come in the future, but they as a fighter and warrior can stand alone beating the challenges and shine out as stars.
Session by Mr. Nicholas Ross
"Human resource isn’t a thing we do; it is the thing that runs our business " What requires a fulfilling career that can have a wider impact on society? This is the question whose answer every millennial is looking forward to the Institute and its sole responsibility of the placement cell of the institute to resolve those queries. In anticipation of this, the CITP cell of SCMS NOIDA, is organizing a webinar for all young curious brainstorms of the college. This webinar is special in a way, where a person who is responsible for the same addressed students and provided his bountiful knowledge and experience in helping students to get connected with the corporate world fruitfully. We invited Mr. Nicholas Ross possesses extensive experience spanning over 30 years in Placements, Corporate Training, and Sales. His session was all about orienting students on ARISE - TAKE CHARGE. He enlightened the students by giving advice on having skills as your armer and then position it as your Uniqueness rather than the skills which everyone has. Mr. Ross especially talked about the speed of change occurring in technology and how a student needs to be relevant in adapting and catching the technology and then modify their skill sets to lead the market ahead. According to Mr. Ross, students have to put little effort into managing these challenges nevertheless these challenges can be managed by inheriting the five elements in their future career plan: Agility; Resilience; Integrity; Standardization; Endurance.
22 – 29 June 2020
Chapter-1: Contemporary Business Practices.
The academic excellence of an institute is known by how rudimentary and relevant knowledge is disseminated among scholars enabling them to sculpt the future of their own and of society. However, keeping industry practices inducted with this idea always leads to the making of great business leaders. In anticipation of this Symbiosis Centre for Management Studies NOIDA, launched a series of Webinar on Leaders Insights on Future Market Trends and its first chapter was inaugurated by Mr. Deepak Gupta, (Group Head- Human Resource & CHRO) Karvy Global Services on 22nd June 2020. Mr. Gupta shared his corporate journey where he mentioned his first experience of working in the Chemical Industry and then moving ahead in the Financial Sector. As a Human Resource expert, he enlightened students with the fact that how important it is for the HR dept. to remain proactive managing all the odds and evens coming their way. In addition to this, he referred to how technology and WFM is going to bring new norms of work culture and how it’s going to be cost-effective for both. He also discussed which kind of business or sectors will boom in the coming days and which sectors will have to wait for good days. He spots light on emerging career opportunities where individuals with Analytical capabilities, expert hands-on Artificial Intelligence, Digital guru, IT knowledge, and practitioner of good governance can have ample employment opportunities. In the present state where everyone is seeing a tough time how to manage your workforce motivation and other challenges, Mr. Deepak mentioned that it's very important for all to stay positive and happy because nothing is everlasting, challenges come and go but people remain there. This reminds a very famous saying of Dale Carnegie “Tough Times never last, but tough people do”
Link of Video: Webinar on Invigorate For Future Business Role ...
Chapter-2: Facing Business Uncertainties
To help companies traverse fickle business patterns as trade barriers and tariffs are being vulnerable, keep on invoking and revoking. The market practitioners in commercial excellence solutions are continuously guiding and advising managers on to how face this uncertainty and survive in these tough times. To elaborate more on this CITP Cell of SCMS NOIDA invited CA. Neelesh Vithlani in the series of webinars on Leaders Insights on Future Market Trends. Mr. Neelesh spoke on Facing Uncertainties in Business. His expertise talk referred to three references as the origin of uncertainties: Black Swan, HBR Article, and Sapiens. Mr. Neelesh spoke on how the learning from these reference Adaptability, Resilience, Communication, Innovation can help managers to handle and manage business uncertainties. In extension to this, he added that if every individual revisits his/her capabilities and skillset and links it with the references, then definitely there is going to be great learning. To validate his opinion, he gave a real-time example from industry: Reliance as a big giant & Butterfly Edufields, how these two business houses responded to challenges driven by COVID-19. In his session, Mr. Neelesh underpinned the sequence of unprecedented events leading to new trends and evolution to better sustainable business practices. Last but not least, he enlightened the students for upcoming business potential and career opportunities. He appreciated the kind of questions and inquisitiveness as shown by young scholars of SCMS NOIDA and blessed them with his word of wisdom.
The webinar ended with taking learning from the session as referred by Tony Schwartz; “Let go of certainty. The opposite isn't uncertainty. It's openness, curiosity, and a willingness to embrace paradox, rather than choose upsides. The ultimate challenge is to accept ourselves exactly as we are, but never stop trying to learn and grow.”
Chapter-3: Economy and Technology Post COVID-19
Report of Webinar Series at Symbiosis Centre Management Studies-NOIDA
The disruption caused by Covid-19 has created a world of uncertainty and scarcity that we’re unused to in most of the developed markets. This webinar shares a framework developed in emerging markets that can help to successfully innovate in the face of scarcity and uncertainty. To get retort on these disquieting thoughts, CITP invited young scholars to attend the webinar graced by Mr. Abhishek Gupta, Americas Commercial Leader, Ernst Young(EY). He has worked with Indian Government-sponsored Projects and known as Business Strategies Setting Up the Innovative and Scalable Business Growth Solution. CA. Abhishek Gupta highlighted on the Role of Technology in upcoming days, the importance of Data Analysis in deriving revenue, profits, consumer behavior, moving on to Artificial Intelligence how it is helping in making appropriate decisions. While referring to these attributes of new business normalcy with students he coated the examples of Elon Musk of Tesla, Medical Sectors, UPI apps using these new forms of technology to upgrade the business practices. Finally, he summed up his session by supporting: "Government's view of the economy could be summed up in a few short phrases: If it moves, tax it. If it keeps moving, regulate it. And if it stops moving, subsidize it"
"Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time." If we dig into the past or see the present, each and every student looks forward to a successful career after graduating from the best college. Everyone aspires to be a successful CEO or entrepreneur in the times ahead. But reaching those heights is not a one-shot deal. We have to prepare ourselves in the right direction to reach that peak as ‘Rome was also not built in a day’. What are the best companies looking for in their employees? What are the reasons behind the success of these companies? The inquisitive thinkers who wished to know ‘whys and wherefores’ behind the successful performance of an individual and organization and how do they eliminate impediments in the way of efficacious performance were given an opportunity to explore answers to these enigmatic questions through a webinar. We invited an eminent speaker Prof. Dr. Santosh Rangnekar, IIT Roorkee who brought with him 33 years of extensive knowledge and expertise both in Industry and Academia.
In the beginning of the session, he talked about the ‘KASH’ model (Knowledge, Attitudes, Skills, Habits) which was derived from his ICSSR project on ‘Management Education in Technical Institutes’. According to Dr. Rangnekar, ‘muscle power, money power and positioning power will keep on coming and going but what will stay with us for lifetime is the knowledge power’. He further highlighted the importance of all the four factors behind the successful performance of an individual within an organization. The discussion largely revolved around developing as well as maintaining good habits and positive attitudes which will perpetually help in succeeding ahead. The session ended with a great learning that ‘we should create a positive environment around us so that it develops good habits and attitudes’.
The Fourth Industry Revolution also named as Industry 4.0 is the ongoing transformation of traditional manufacturing and industrial practices combined with the latest smart technology. The Internationalization Cell at Symbiosis Centre for Management Studies, NOIDA has initiated a Global Talk series on Management Practices in Industry 4.0. The objective is to provide students with exposure to current knowledge and appropriate skills required globally in Industry 4.0.
The First Global Talk series on “Consumer Behavior Trends in Industry 4.0” was organized by Internationalization Cell at SCMS NOIDA virtually on Sept. 03,2020 at 6:30 p.m. Prof. Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph’s University, U.S.A. joined the webinar as a guest speaker and provided his insights as a consumer behavior expert and speaker. Prof. Solomon’s primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products and much more.
The webinar started with an opening address by Dr. Priya Grover, Faculty-in-Charge, Internationalization cell. She highlighted the internationalization initiatives taken by the institute. This was followed by an address from Prof. K.P. Venugopala Rao, Director, SCMS NOIDA. He inaugurated the series and addressed the audience.
The guest speaker addressed the session by highlighting as to how the pandemic has brought changes to Industry 4.0. He mentioned about creating right balance between qualitative and quantitative approach and taught about how to create long term bond between marketers and consumers. Concepts like the Magic Pyramid of Involvement and Market Segmentation were some powerful insights and provided great knowledge. Students were curious to ask questions which led to an interactive question answer session.
Responding to one of the questions, he informed that fashion industry is in terrible shape as people are returning to value and they are focusing on investment fashion that means they are interested in luxury goods having longer life span. He also explained the concept of digital self which means that a large part of our identity is what we post, what we eat and what we wear etc, not only we live in physical world but also in the digital world. Further, he also gave deep insights into how countries lagging in technology will cope up with Industry 4.0 by stating that such countries are directly updating themselves as in several countries there are people who do not have access to computers but they directly have access to mobile phones with internet connectivity.
Answering to another question, he replied that in rural areas in India, companies are providing small packages of a product thereby allowing access to millions of consumers as in rural areas consumer prefer to buy small quantity of products. These were the major milestones of the discussions that took place in the webinar. The webinar ended successfully with a vote of thanks along with a promise to get more powerful insights from global leaders in upcoming sessions.
The HR Club of Symbiosis Centre of Management Studies, NOIDA hosted a guest lecture virtually for the students on the topic Organizational Leadership effectiveness on 29th August 2020. In the existing pandemic and the strained working conditions, it has become imperative that we go through the vital organizational leadership practices & patterns that cinch workplace efficacy and development in the dynamic business environment. Following this trail of thought, SCMS NOIDA gave its students an opportunity to educate them on the insights to Organizational Leadership Efficiency in order to bring about effectiveness in the performance of an organization as a whole.
Dr. Damini Saini, IIM Raipur delivered the lecture on ‘Organizational Leadership Effectiveness’ who has proved her mettle in the area of human resources with numerous research publications in the journals of repute.
She successfully referenced the sharp business minds and legends from the past and present business world. She began her discussion with various theories of leadership such as contemporary and contingency theories. In fact, different styles of leadership were also highlighted namely transactional, transformational, servant, etc. Initially, she emphasized transformational leadership since in India this kind of leadership was largely followed but with times the leadership style of the leaders kept on changing. It moved on to spiritual leadership in 2003 to ethical leadership in 2005 to authentic leadership and so on.
She took the example of Thomas. J Watson who served as the chairman and CEO of IBM. She threw light on the various techniques Watson adopted to bring IBM to its known stature by developing and framing its management style and corporate culture. She further talked about the conceptual importance of organizational leadership in current times and how it is very much present in all the businesses. She also brought to light how Jeff Bezos, founder of Amazon, incorporated numerous leadership strategies in the company that helped in bringing out results at the workplace. He was identified as a visionary who is relentless, ruthless, creative, strategist, and so on. He had been looking forward to excellence in whatever the company does.
She put stress on the need for efficient organizational leadership for better employee management, workplace performance, and efficiency. With this note, the virtual session came to an end and provided students with great insights.