International Collaborations

ASTON UNIVERSITY

Located in the centre of Birmingham, which is among the most dynamic and thriving areas of the United Kingdom, Aston University endeavours to become the UK's leading university for students who have an inclination toward careers in business and other related professions. Offering a reliable and accommodating environment for students from over 120 countries who chose to study here, Aston University enables the learners to get a profoundly diverse and multicultural experience.

Our international university network is framed by many high-ranked, quality institutions to develop international competencies among our students.

LINK TO ALL OUR COLLABORATIONS

Membership

The Students, Research Scholars, Staff and Faculty member of the SCMS NOIDA can avail the Knowledge Resource Centre facilities. First step to register with the Knowledge Resource Centre (KRC) as a member by filling the membership form available at help desk (along with passport size photograph). Registered users are privileged to access e-resources within campus and also outside the campus anytime anywhere

Rules For Membership

• Users are requested to carry their ID card every time they visit the library it is required for borrowing books from the library. Users will get SMS and Email alert from the library system at the time to check out and check-in on books. In case of delay in getting SMS or Email alert, please contact the Librarian immediately. KRC system also generates reminder SMS and Email on the due date of the books. Users are advised to return the books to the KRC on or before due date.
• In case of delay in returning of books, an overdue fine of Rs. 5 per daybook will be charged.
• Book Renewal: Two times to be renewed in a month.

Semester Abroad Program

SEMESTER EXCHANGE

SCMS NOIDA provides students with the exclusive chance to study, for a whole semester, at the host college with a shared recognition. They enjoy the privilege of interacting with international students of different cultural backgrounds and enjoy doing practical teamwork with them including various fun activities like cultural programs, field trips and excursions, team presentations, and most important of all, The Graduation Day, where students get to experience their graduation abroad in a different country with international students. Furthermore, as a Cumulative Grade Point system is followed by the university, it provides the flexibility for transferring the credits.

SEMESTER EXCHANGE INITIATIVES

• DHBW RAVENSBURG 

Students of SCMS NOIDA were provided with an opportunity to study for a whole semester at DHBW Ravens burg. Exchange students are enrolled in an International Study Program offered by DHBW that usually lasts up to 12 weeks, taught entirely in English. They attend a combination of lectures and interactive sessions with the German students as well as study courses developed exclusively for them. DHBW is known for its unique and constant interlinking of academic studies with application-based learning in thus enabling students to have a practical experience.

• IESEG SCHOOL OF MANAGEMENT, FRANCE

Students of SCMS NOIDA were provided with an opportunity to study for a whole semester at IESEG School of Management, France. IESEG's main campus is located in the heart of the breathtaking city of Lille, which is known for its vibrant environment. IESEG offers both semester exchange programs as well as summer school programs where students not only get the chance to gain academic knowledge and practical experience but also become a member of an extraordinary community for future business leaders. 

• ESSEC Business School

Students of SCMS NOIDA were provided with the opportunity to study for a whole semester at ESSEC Business School. The Exchange students are enrolled in an international study program at Cergy-Pontoise, which is the main campus of ESSEC. The students are given the opportunity to choose a vibrant combination of lecturers for a period of 5 months. The exchange program can be attended according to two timelines, the fall semester which takes place in August, and the other spring semester with classes starting in the month of February. The course is divided into online and offline classes. The program combines theoretical training with practical business experience and international awareness, the program strongly emphasizes group work, oral presentation, projects, and case studies. This helps in transforming the students into a member of society who is responsible and can be future business leaders.

Library Services And Facilities

Online Public Access Catalogue (OPAC)

Online Public Access Catalogue (OPAC) can be accessed on the internet and intranet to search all the records available in the SIU Library database through a web-based search interface. OPAC also provide information about new arrivals of Books, Journals, Magazines etc. The Web OPAC can be accessed at (http://symbiosis-koha.informindia.co.in/)

Library Portal

Knowledge Resource Centre, SCMS NOIDA All the procured e-resources can be accessed through the Library Gateway Portal at (https://library.siu.edu.in/)

Inter-Library Loan (ILL) And Resource Sharing Facility

The Library arrange Books and Journal from all institute library on Inter-Library Loan (ILL). The Library is also a member of DELNET and utilizes its service

Book Bank

The Institute provide book bank facility to the students as course material kits for the entire semester.

Question Bank

Question papers of the previous examinations are preserved by Knowledge Resources Centre.

ISR PROJECT WITH FLORIDA INTERNATIONAL UNIVERSITY

International Cell in collaboration with ISR Club at SCMS, NOIDA, organised a cultural evening to welcome students and dignitaries from Florida International University (FIU) along with the women from Bandhwari village, to showcase the beauty of Indian culture via various performances by the Performing Art Club.

The event started with a warm welcome by the anchors, followed by a brief introduction about the faculty of FIU and Incentive India NGO. For the lightning of the lamp ceremony, the dignitaries from the FIU faculty, founders of Incentive India NGO Mr. Anup Nayyar, Ms. Rajji Nayyar, Faculty in-charge of International Cell Ms. Priya Grover, Officiating Director Dr. Nidhi Phutela, Faculty in charge ISR Club Ms. Anindita Bhattacharjee, Nidhi Natrajan and women from Bandhwari village were invited to the stage.

International Cell launched its newsletter and dignitaries were invited to unveil it. This was followed by a short video of the 1-week project. Further, Ms. Rajji Nayyar while addressing the audience, elaborated on how delighted she was and how much of a great experience it had been. Talking about Bandhwari, she explained how they saw the working conditions of these women, and they decided to join hands with the women. Later, David Wernick was invited to address the audience, mentioning how delighted he and other delegates from FIU were to be there, and the emotional connection he shared with the women.

Next, the Performing Arts clubs were invited to portray Indian culture and showcase its beauty. After the exhilarating performances, students from SCMS, Noida, and FIU were invited to share their experiences with the project. This was followed by felicitation of the students and women from Bandhwari.

Finally, Dr. Anindita Bhattacharjee was invited for the vote of thanks, in which she thanked FIU students and professors, Mr. Anup Nayyar, Ms. Rajji Nayyar, women from Bandhwari, students from SCMS, Noida, all the other college clubs involved, and a final thank to Dr. Nidhi Phutela. SCMS, Noida aims to contribute to more such collaborations for uplifting societies.

STUDENT SPEAK

Shailika Rustagi (Batch:– 2021-2024) - “You cannot create an experience, you must undergo it. It was an astounding opportunity to collaborate with students from Florida International University and the Incentive foundation. The unique collaboration revolved around women's empowerment and it aimed to develop cross-cultural sensitization of students. Working with FIU students in India was an enriching experience for me. I learned a lot and could create an understanding of empathy, fellowship and compassion. Working on this project was way beyond our expectations and it was a good opportunity for us to develop bonds with the FIU students and know about their culture too. I wish them the best for their future endeavours and hope to work with them again very soon.”

Collaborative Virtual Industry-Based Project 2023

The International Cell of SCMS-NOIDA hosted a collaborative international and industry-based virtual project with the Rutgers Business School, New Jersey, and SAP Labs India Pvt. Ltd. under its numerous successful global initiatives for the students.

The project aimed to bring together students from both campuses with varying cultural backgrounds to devise solutions to enhance SAP Labs' software service experiences. It also provided room for cross-cultural partnership in terms of ideas, teamwork, planning, and execution to capture and deliver the best suggestions.

The project was timelined into two phases: collaborative research and teamwork by the groups, followed by a case study competition that was held on SCMS-NOIDA campus premises. Teams worked on topics related to current technologies and sustainable programmes, their relation to SAP's current service portfolio, and an overall plan to enhance them.

The honourable panel for the case study competition included: Mr. Joydeep Chatterjee, Asst. Professor of Professional Practice at Rutgers Business School; Ms. Monica Giron, Business Manager for International Programmes, Rutgers University; Mr. Rahul Lodhe, Senior Director of Engineering and Head of SAP Artificial Intelligence Workbench, India; Mr. Anup Nair, Managing Director of Inspiration India; and Mr. Sandeep Chaturvedi, advisor to the Symbiosis Centre for International Education.

The competition was an enriching experience for everyone to learn from, and the synergy and communication among the meritorious students from both institutes was a milestone for this one-of-a-kind project. The competition ended with a final verdict of winners and runners-up, followed by an award ceremony and certificate distribution. It was an outstanding achievement for the International Cell and SCMS-NOIDA to have organized such an event.

STUDENT SPEAK

“Participating in the international virtual collaborative industry-based project in collaboration with Rutgers University, USA, and SAP Labs India Pvt. Ltd. has been an incredible experience for me. Working with students from different cultural backgrounds, sharing ideas, and brainstorming together to come up with innovative solutions has been an enriching experience. The visit from the Rutgers University team was a highlight of the project. It was fascinating to interact with them and learn about their experiences in a different academic environment. I am grateful to Symbiosis Centre for Management Studies, NOIDA, Rutgers University, and SAP Labs India Pvt. Ltd. for providing me with this opportunity.”
- Akshita Arora (2020-2023)

COIL COURSE ON CROSS-CULTURAL MANAGEMENT 2022

In collaboration with the Amsterdam University of Applied Sciences (AUAS)

“Strength lies in differences, not similarities” - Stephen R Covey

With the nations recovering from COVID-19 and moving towards a new normal, it is crucial to strengthen the world through the diversity of its people. This was achieved by SCMS, NOIDA, and Amsterdam University of Applied Sciences (AUAS) by conducting a Collaborative Online International Learning (COIL) course for the academic session 2022. It was an initiative to bring together individuals of two different cultures on one platform to embrace the diversity and uniqueness that each carries and inculcate novel solutions to problems faced worldwide. The COIL was a nine-week course from April to June 2022 that aimed at conducting a study about the contrasts in the consumption habits of Indian and Dutch students. The students interacted with each other and deduced information to come up with products that can be exported and imported from or to the Netherlands.

The COIL course was successfully completed on June 27, 2022, with a valedictory session organized by the International Cell of SCMS, NOIDA to mark its completion. The session was commenced by Dr Nidhi Phutela, Officiating Director at SCMS NOIDA addressed the students by discussing the importance of cultural sensitization and mentioning how the course contributes to strengthening the relationship between two countries as well as helping knowledge pass across borders. Thereafter, Ms Brechtine Detmar, International Relations Manager, AUAS addressed the audience. She emphasized the importance of the COIL course, describing how new perspectives are developed through these activities among students of different nations without having physical interaction. Professor Chie Misumi from AUAS also elucidated how COIL helps in bringing unity to the world and provides exposure to young minds about the value system of people of different ethnicity, it also eliminates stereotyping and encourages people to look at an individual level rather than forming judgment at the community level. She also shared the experience of the students from AUAS about how the course helped them understand the deep-rooted diversity of India.

After the address from the academic faculty, the students of SCMS, NOIDA came forward to share their experiences regarding the COIL course. They demonstrated how the course helped them gain an understanding of Dutch culture and student life in Amsterdam and how despite the barrier of demographic, it allowed them to make friends and build a network in a different nation. The students thanked the faculty in charge at both universities for allowing them to explore, expand their knowledge and get the experience of another university.Furthermore, the session flowed with a video presentation by the international cell showcasing the international initiatives taken at SCMS NOIDA. The certificates for the COIL course were presented along with heartfelt congratulations to all students for their achievements.

The session was concluded with a vote of thanks by Dr Priya Grover, Faculty-in-charge, International cell and Area Chair-Marketing at SCMS NOIDA. She emphasized the importance of cross-cultural learning among students and how in the time of the VUCA world this course will help them adapt rapidly. The COIL Course helped students expand their horizons and explore a new and dynamic environment that they will face in the future. It imparted them with knowledge of lifestyle, culture, tradition, values, and ethics that are different yet very similar to us. SCMS, NOIDA roped in the best possible opportunity for its students so that it can mould them into not only aware and competent citizens but also empathetic and responsible humans.

LISTEN TO OUR STUDENTS’ EXPERIENCES

COIL COURSE ON CROSS-CULTURAL MANAGEMENT 2021

In collaboration with the Amsterdam University of Applied Sciences

"We need diversity of thought in the world to face the new challenges." – Tim Berners Lee

To resonate with that saying, despite the unprecedented circumstances, SCMS NOIDA and Amsterdam University of Applied Sciences (AUAS) successfully completed the Collaborative Online International Learning (COIL) Course on Cross-Cultural Management which arranged a platform to interact with students from the Netherlands. The COIL was a four-week course from April to June 2021 on a study about the differences and similarities in the consumption habits of the students from SCMS and AUAS. This included making groups of 4 students each: 2 from SCMS and 2 from the AUAS. They were asked to interact with each other and deduce information regarding the project and come up with products that can be exported/imported from/to the Netherlands. An introductory session for students of SCMS NOIDA on Cross-Cultural Management was taken by Prof. Chie Misumi, Senior Lecturer, Amsterdam School of International Business(AMSIB) who taught them about various cultural theories and concepts to be applied in the project in the COIL Course. This was followed by an ice-breaking session collaboratively taken by Dr. Nidhi Phutela, Deputy Director, SCMS NOIDA and Dr Priya Grover, Head-International Cell, SCMS NOIDA both for students of AMSIB and SCMS NOIDA.

Regular sessions of students of SCMS NOIDA were taken by faculty coordinators for this COIL Course, Dr Priya Grover and Dr Nidhi Phutela. The purpose was to guide them in understanding the COIL Course, interacting with the students of AMSIB and resolving challenges faced by them in the successful completion of the course. The students successfully submitted the project and completed the course on time.

A valedictory session was organised by the International Cell of SCMS NOIDA to mark the successful completion of the COIL Course. The valedictory session was successfully executed virtually on 30th June 2021, Wednesday. The Session started with a brief introduction to Symbiosis International University (SIU) and its motto Vasudhaiva Kuṭumbakam which means “the world is one family”. The anchor mentioned how SIU promotes cultural diversity and the inclusiveness of students from around the world. This was followed by a brief on SCMS NOIDA and its flagship Bachelor of Business Administration (BBA) program. The Head of International Cell, SCMS NOIDA, Dr. Priya Grover then addressed the audience and discussed the international programs and universities with which the institute collaborates. She congratulated the students on the successful completion of the COIL course. Further, the session went onwards with the address from the Honorable Director, SCMS NOIDA, Prof. K.P. Venugopala Rao who highlighted the importance of cross-cultural knowledge and understanding. He emphasized the successful completion of the learning process despite the virus limiting us to our homes only. He extended his regards to Prof. Chie Misumi and Ms Brechine Detmar from AUAS for collaborating with SCMS NOIDA. Then the students were addressed by Professor Chie Misumi from AUAS who stated that she is very much delighted to see the brilliant performance of the students. After Professor Misumi, Ms Brechtine Detmar from AUAS addressed the gathering where she said that this pandemic had been a very bad experience for the world but these types of collaborations act as a light in these times of darkness. After the address from Ms Detmar, the certificates were presented to everyone who successfully completed the course. Further, the session flowed with reflection from the students who shared their experiences and highlighted their learnings from the COIL Course. They said it was an astounding opportunity to have a chance to mix with people from the other part of the globe, know their lifestyles, acknowledge the similarities, and embrace the differences.

The session was then finally concluded with a vote of thanks from Deputy Director, SCMS NOIDA, Dr Nidhi Phutela who advocated the importance of exchange programs between students from different parts of the world and how it adds value to the student's perspective. To impart knowledge about the culture, tradition, values, language, and lifestyle of people living in the other part of the globe, SCMS NOIDA roped in the best possible opportunity for their students during these hard times.

LISTEN TO OUR STUDENTS’ EXPERIENCES

GLOBAL IMMERSION PROGRAM

As per their preferences, students in SCMS NOIDA are given the opportunity to study abroad for a semester and gain international exposure. By trying to be our students' unwavering support, we try to give our students the illustrious opportunity to gain international acknowledgement. Summer schools and Semester exchange are the two key components of our global immersion program.

Usually in spring or summer, students experience summer schools at foreign universities. By attending summer schools, students can actively participate in numerous cultural programs, field trips, and excursions.

SCMS NOIDA offers students the exclusive opportunity to study an entire semester at the host university with shared recognition. They enjoy the privilege of interacting with international students from diverse cultural backgrounds and enjoy doing hands-on teamwork with them, including various fun activities such as cultural programs, field trips and excursions, team presentations, and most importantly, Graduation Day, where students can experience their degree abroad in different countries with international students.

SUMMER SCHOOL

Usually, during the spring or summer, students experience summer schools in foreign universities. By attending summer schools, students will be able to make an active contribution to numerous cultural programs, field trips, and excursions.

SUMMER SCHOOL INITIATIVES

• IMPERIAL COLLEGE LONDON, ENGLAND

Students from SCMS NOIDA had the remarkable opportunity to participate in a summer school program at Imperial College London (ICL). Imperial College London, renowned for its excellence in education and research, provided an ideal platform for these students to expand their intellectual horizons and enhance their intercultural competence.

STUDENT SPEAK

Digital Marketing Summer School Program | Student Testimonial | International Cell - SCMS NOIDA

• UBC CANADA

Students of SCMS NOIDA went for the Vancouver Summer Program (VSP), which is a four-week program presented by accomplished faculties at the University of British Columbia, Canada, to foreign undergraduate students.

• BERLIN SCHOOL OF ECONOMICS AND LAW

Students of SCMS NOIDA went to the Berlin School of Economics and Law (HWR Berlin) is among the greatest universities of applied sciences in Germany and where they were provided with the chance to widen their intellectual and intercultural competence.

• IESEG SCHOOL OF MANAGEMENT, FRANCE

Students of SCMS NOIDA were provided with an opportunity to study for a whole semester at the IESEG School of Management, France. IESEG's main campus is located in the heart of the breathtaking city of Lille, which is known for its vibrant environment. IESEG offers school programs where students not only get the chance to gain academic knowledge and practical experience but also become a member of an extraordinary community for future business leaders.

SYMBIOSIS E - ACADEMY

SUMMER E - ACADEMY

The Symbiosis Center for European Studies (SCES)- Symbiosis Center for International Education (SCIE) was established by the Honorable Prime Minister of the Czech Republic, HE MR. Andrej Babis in January 2019, launched an “Exclusive” one-week E-Summer Program for Junior College and Undergraduate Students enabling them to transition themselves in the lockdown into unlocking an incredible plethora of opportunities....
This course was developed primarily for young learners to discover foreign settings at home and to gain relevant skills that will aid them in new developments. It was an initiative to encourage them to learn and engage in different cultural environments, build and expand their insights, and promote their personal development. It focused on providing students with some long-term takeaways for their lives. This program helped in their personal career, in embracing various cultural differences, respecting various cultural dynamics, and meeting new people from different parts of the world through their foreign compadres.
Various exhilarating and informative activities were included in the event, such as cross-cultural communication, learning about your peer group and breaking the ice, learning about branding yourself, creating a CV and LinkedIn Profile, improving international networking skills, sharing tips and tricks to study abroad, and pairing up with International Buddies for activities. This program enabled the students to learn the global skills needed by enterprises in the 21st century and learn about preparing for internships and job placements abroad.

STUDENT SPEAK

Read More

GATEWAY TO EUROPE

Symbiosis Center for European Studies (SCES)- Symbiosis Center for International Education (SCIE) introduced a 'unique' spectacular edition (weekend) of the E-Academy for junior college (Grade-11, 12) and undergraduate students to encourage them to discover the skills and knowledge necessary to thrive in this global world....
The students were to gain perspective about higher education in European countries, interact with the European E-Buddy mentor for events, build and extend global experiences and promote personal development, collaborate confidently in different cultural settings, appreciate cultural complexities and value cultural differences, and use this opportunity to improve their professional development and outline their individual and professional journey.

Read More

RESEARCH INITIATIVES

Exceptional research papers written by the esteemed faculty of SCMS Noida have been published in various renowned international journals. Our faculty have authored books on inquisitive management issues which are published by international publishers such as Emerald and IGI Global.

SCMS NOIDA conducted the 5th International Conference, “INCONSYM 2020” from February 20-22, 2020 with the theme, “Business Transformation in the Global Digital Era: Re-innovate, Re-strategize, Re-model” and the sub-themes of the conference were as follows:

• Strategic Transformation & Process Excellence
• Green Transformation & Sustainability
• Innovation & Technology Excellence
• Social & Economic Transformation
• People, Culture & Customer Excellence

The event was a huge success with a large meeting of academicians, researchers, practitioners, and corporate professionals displaying their research on the topic “Emerging Practices in the Digital Era and strategies to Grab the Opportunity”.

BUDDY INITIATIVES

SCMS NOIDA is a host to many international students from various countries across the globe. The international cell at SCMS NOIDA nurtures international students through Buddy initiatives. Buddy meetings are held to build a sense of togetherness among international students and provide them with a platform to discuss their curricular and co-curricular activities. With continuous Buddy meetings, the cell ensures that every international student can engage and converse with students from different corners of the world and get a sense of association.

AGENDA

• Develop cross-cultural experiences and social networks
• Provide academic assistance to the international students
• Promote interactions among groups cross-culturally.
• Provide a collaborative and insightful learning environment.

OBJECTIVES

The objective of buddy meetings is to create cross-cultural friendships and understand their outlook on different cultures

• To understand their academic issues and provide them with the best possible support and assistance
• To mentor international students and motivate them to excel in academics.
• To promote peer group interaction among international students
• To boost their confidence and motivate them to share ideas, feelings, and experiences.

This exemplary Buddy Initiative certainly helps international students boost their morale and motivate them to share their ideas and feelings, and build friendships.

HEAR WHAT OUR INTERNATIONAL STUDENTS HAVE TO SAY ABOUT US

“As you may have heard, a journey of 1000 miles begins with a single step. Hi, I am Yesha (a student of batch 2021-24 at Symbiosis Centre for Management Studies, Noida). Now let me tell you about my experience here, when I first came to the college I had a lot of doubts in my mind. But the faculty here and my seniors made me realise my potential and helped me identify the key areas where I can improve on. Buddy meetings were organised where international students like me, shared our doubts and got the solution to it, together. It has been an amazing experience and a story worth sharing! Thank you!” - Yesha Gupta, UAE (Batch 2021-2024)

Aaysha Agrawal || Student Speak - Buddy Meeting by Internationalisation Cell

Aaysha Agrawal, Batch 2020-2023, an international student from Nepal pursuing BBA from SCMS NOIDA shares her experience of a Buddy meeting organized by the International cell at SCMS NOIDA

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Experience Sharing

STUDENT SPEAK

1. https://youtu.be/3k_lhCsT0Mg

2. https://youtu.be/Guu-NW7ksP4

3. https://youtu.be/K42hIyoMKzg

4. https://youtu.be/TYzYJOEof48

5. https://youtu.be/wsbzj03Sdn0

6. https://youtu.be/Jqym5OdYGhU

7. https://youtu.be/f5s-VlVN57c

8. https://youtu.be/VH6EGiokJhE

9. https://youtu.be/o2j2_T4dcGQ

10. https://youtu.be/CRMZiWyXFtc

11. https://youtu.be/C5W_ufR7A2o

12. https://youtu.be/xsSu7Ic4rsg

Library Staff

Mr. Virendra Rajput

(M.Com, MA, MLISc)
Assistant Library Incharge
virendra.rajput@scmsnoida.ac.in
Phone : 0120-2405065/67 Extn-293

Ms. Vandana Dahiya

(B.Com, MLIS, UGC-NET)
Assistant Library Incharge
vandana@scmsnoida.ac.in
Phone : 0120-2405065/67 Extn-293

Contact Us

Symbiosis Centre for Management Studies, NOIDA

Address: Plot No. 47 & 48, Block A, Sector 62,
NOIDA, Uttar Pradesh 201301
Tel (office): +91-120-2405065/ 66/ 67

Email: library@scmsnoida.ac.in

INTERNATIONAL WOMEN'S DAY 2023

International Cell is proud to have a diverse community of students and faculty, including many talented and accomplished women. On Women’s Day, we took a moment to recognize the incredible contributions of women to our society and celebrate their achievements.

This year, the cell organized a series of activities to honour Women's Day. It started with asking the people around the college to write about the women they look up to and why.

This activity received an overwhelming response. All the responses were put on display on a board, as heartfelt messages of collective love dedicated to the women in our lives for the silent role they have played in our lives and the advancement of society.

Overall, Women's Day was a great success, and we are proud to have celebrated the incredible achievements of women and to have provided opportunities for our students to learn and grow. We look forward to continuing to support and empower women in our college community and beyond.

INTERNATIONAL MEN'S DAY 2023

The International Cell at SCMS, NOIDA thoroughly recognizes the invaluable role that men play in our lives and our society as a whole. In cognizance of this, on the occasion of International Men’s Day on 18th November 2022, the International Cell, in collaboration with Kirdaar, the theatre society of SCMS-NOIDA, organized a short play that emphasized the struggles men in our society go through without feeling and sharing their emotions.

The drama perfectly nailed the spirit of being a man in India, where men must mature far ahead of their years, manage both their personal and professional life, and live up to all social standards. The large crowd that was present in the student lounge applauded the play and the theatre society for their powerful performance.

International Men’s Day is celebrated worldwide to commemorate the positive values brought into the lives of their families, their friends, their communities and the world as a whole. Highlighting this, all the students were asked to write down the name of the man who inspired them the most in their lives and also shares how they inspired them.

This activity was received overwhelmingly positively by the students, receiving hundreds of responses from them. All the responses were put on display on a board, as heartfelt messages of collective love dedicated to the men in our lives for the silent role they have played in our lives and the advancement of society.

INTERNATIONAL STUDENTS DAY 2022

International Cell at SCMS NOIDA organised International Students Day on August 05, 2022, to expose the students to various cultures worldwide. The occasion also served as the celebration of our Honorable Chancellor, Prof. Dr. S.B. Mujumdar's birthday. Prof. Dr. Mujumdar is a renowned academician and educationist whose vision has helped Symbiosis International (Deemed) University become a centre for higher education worldwide, welcoming specialists from all over the world. Students from SCMS NOIDA and various other colleges participated in the event. Professor Phil Harris was our guest of honour along with respected deans from universities of India and abroad, eminent people from embassies, and corporate members from across the world. Prof. Phil Harris is Professor Emeritus of Marketing & Public Affairs, University of Chester, UK, Professor Extraordinarius, University of South Africa (UNISA), Pretoria, RSA, and a Faculty Member, Good Governance Institute, London. He is a founding editor of the Journal of Public Affairs and is a member of several international editorial and advisory boards and has authored over 200 articles and 20 books. Some noteworthy foreign attendees were also present during the event. The event commenced with a creative and inspirational movie about Symbiosis International (Deemed) University, which was formed to advance global understanding via outstanding education. The members of International Cell, SCMS NOIDA greeted the audience and shed some light on the significant international activities the school has undertaken. The ceremony was officially inaugurated by our officiating Director, Dr. Nidhi Phutela, who stressed the importance of International Students Day.

Professor Phil Harris, the acclaimed speaker and guest of honour, then took the podium to share his wisdom and expertise with everyone on the subject of "Building a Global Culture of Innovation and Sustainability" Prof. Harris highlighted how struggles help a person to grow. According to him, a person should be identified from where their home is. The way we act and the culture we carry are what we bring into a new country. He enlightened the audience on the 3 most important things, which include that a person should be innovative, adaptations to culture should be natural, and one should always be ready for a change. Thereafter, he also added that it is important for people to talk to one another, develop links among people to get the best ideas, fight for what is sustainable in the country and try to make the world a better place every day. Professor Harris also explained that when setting up an organization or business one should consider building responses to problems faced around the world in the best way possible is a necessity.

The webinar came to an end with the speaker providing insightful answers to queries posed by eager students from domestic and international universities and colleges.

The webinar was followed by an online cultural event from international students at SCMS NOIDA showcasing their varied cultures. A movie about the cultures of Oman and Nepal as seen through the eyes of our overseas students opened the evening. A vote of thanks from the International cell team members brought the ceremony to a close.

All the attendees found the webinar insightful and beneficial. Attendees also received e-certificates for participating in the webinar on International Students Day.

INTERNATIONAL STUDENTS DAY 2021

The International Cell at SCMS NOIDA organised International Students Day on 31st July 2021 to sensitize the students to different cultures worldwide. The event commemorated the birthday celebrations of our Honorable Chancellor, Prof. Dr. S.B. Mujumdar, a renowned academician and educationist whose vision has transformed Symbiosis International (Deemed University) into a global centre for higher education, inviting experts from all over the world. The event was attended jointly by students of SCMS NOIDA as well as students from numerous other colleges and universities across India. Dr. Uwe Napiersky, Associate Professor at Aston University, UK was the guest of honour for the event. Dr Uwe Napiersky is a renowned Business and Industrial Psychologist. He has a high level of consulting experience, working with complex organizations around the world. He worked for more than 20 years in international consulting before joining academia in 2012. Dr. Uwe specializes in individual and team coaching, change management, leader and leadership development, psychometrics, self-leadership and technology-enhanced learning. The event was attended by notable international attendees like Dr. Geoffrey Clements from the UK and Mr. Sandeep Singh from Malaysia.

The event commenced with a motivational and visionary video of Symbiosis International (Deemed University) founded with the vision of promoting international understanding through quality education. Moving forward, Dr. Priya Grover, Faculty-in-charge, International Cell, SCMS NOIDA welcomed the audience and talked about the numerous International initiatives taken at the institute. This was followed by a welcome address and inauguration of the event by our honourable Director, Prof. K.P.Venugopala Rao who emphasized the importance of International Students Day. The esteemed speaker and guest of honour, Dr. Uwe Napiersky then took up the stage and shared his knowledge and experience with everyone on the topic “Developing Global Competencies for a VUCA World”.

Dr. Uwe started the webinar by explaining VUCA: Volatility, Uncertainty, Complexity and Ambiguity. Dr. Uwe expressed his views about the good and poor performance relating to competency and listed the top 5 competencies for 2025- Analytical Thinking and Innovation, Active Learning strategies, Critical thinking and analysis, Creativity Originality and Complex problem-solving. The webinar ended with enriching responses by the speaker to the questions raised by enthusiastic students from various universities and colleges.

The webinar was followed by an online cultural event from international students at SCMS NOIDA showcasing their varied cultures. They also shared their experiences studying cross-border in SCMS, NOIDA. The event commenced with a video of the sapling plantation drive held at SCMS NOIDA on the 27th of July showing our commitment to a sustainable environment. The event concluded with a pictorial collage of students holding plaque cards celebrating International Students Day with full spirits. The event ended with a vote of thanks by team members of the International cell.

The webinar turned out to be enriching and useful to all the participants. E-certificate for attending the webinar on International Students Day was given to all attendees.

CLICK HERE TO WATCH SOME GLIMPSES

INTERNATIONAL STUDENTS DAY 2020

This year, on July 31, SCMS, NOIDA organized International Students Day to celebrate the Birthday of our Honorable Chancellor, Prof. Dr. S. B. Mujumdar, a distinguished academician & educationist, to commemorate his extraordinary services. To mark this occasion, the International Cell at SCMS, NOIDA organised a webinar on "Internationalization of Higher Education: Way forward on July 31, 2020, at 3:00 p.m.(IST).

We were honoured to have Mrs. Reeta Narang Sood, Civil Servant, UK Government and Dr. Geoffrey Clements, Chairman, Commonwealth Infrastructure Partners as guest speakers for the event. The Webinar started with a brief on Symbiosis International (Deemed University) and SCMS, NOIDA. The incorporation of the university, visions and persistent efforts by our Chancellor, his excellency, Prof. Dr. S. B. Mujumdar, to transform the institute into a world-class higher-education hub, engaging scholars from around the globe was showcased in a video.

The Faculty-in-charge, International Cell at SCMS, NOIDA, Dr. Priya Grover highlighted the international initiatives being carried out at the institute. A video depicting the experiences of students of the institute who had gone for semesters abroad or summer school programs in various universities abroad was shown to the audience. This was followed by an address by Prof. K.P.Venugopala Rao, Director SCMS, NOIDA highlighting the efforts being taken at the Institute for Internationalization of Higher Education and the vision ahead.

The guest speakers shared their immense knowledge and experience and threw light on the way forward to the Internationalization of Higher Education. Dr. Geoffrey Clements pointed out the immense opportunities that the current generation has been gifted with. He also expressed that education is all about syncing information to knowledge, with intense use of practical resources. Mrs. Reeta Narang Sood focused on the life of an international student, the challenges faced and the opportunities ahead for a good life, in the UK.

The students of the International Cell showcased the rich Indian culture through a beautiful video. Students who got the opportunities for a semester abroad or summer school programs shared their enriching experiences, also highlighting the role of international exposure in a student’s comprehensive growth. The international students at SCMS, NOIDA also shared their wonderful experiences at the institute, elucidating how the institute helped them in adjusting to the new environment. The event came to an end with a vote of thanks to the guest speakers. The webinar was very interactive and knowledgeable and provided a rich learning experience to students providing them with a pathway to Internationalization ahead.

After the webinar, team SCMS, NOIDA planted saplings as a mark of our continuous commitment to a sustainable environment. Sweets were distributed to all faculty and staff members to celebrate the birthday of our Honorable Chancellor, Prof. Dr. S. B. Mujumdar. The event culminated in the virtue of being proud to be part of a university that believes in Internationalization through quality education.

CLICK HERE TO WATCH SOME GLIMPSES

Workshop on “Business Applications of Industry 4.0”

QIC and International Cell at SCMS, NOIDA organized a workshop on “Business Applications of Industry 4.0” on October 03, 2022, which was attended by students of all batches. The workshop was led by Mr Himanshu Agrawal who is the Global Delivery Head, Digital Engineering and Industry 4.0 at Tech Mahindra. Mr Himanshu Agarwal is a global P&L leader with over 27 years of experience and strong expertise in Industry 4.0, Digital Engineering, Advanced Analytics, Engineering Management, Smart products and platforms, MES and MOM.

The speaker explained the concept of manufacturing followed by the concept of industry 4.0 by using an example of tech Mahindra. These concepts integrate machines, processes, software, sensors and communication technologies. These systems include a computing component and physical interaction with the actual environment, resulting in a meaningful interface between them.

Mr Agarwal explained the concept of reference architecture enabling a factory of future vision. The architecture is specified and agreed upon by all, and although professionals in information technology and operations see things differently, they must agree on and adhere to the overall data architecture. He elaborated on this by using AIRBUS as an example of a smart factory.

He also discussed the theory of augmented reality which is the utilization of information in the form of text, visuals, music, and other virtual upgrades that are combined with real-world items in real-time. The "real world” component distinguishes it from virtual reality.

The second part of the workshop was an activity that helped the students better understand the concept of industry 4.0 and how digital transformation and automation are taking over the industry.

The workshop was concluded with a vote of thanks by the International Cell of SCMS, NOIDA. The zeal among the students was immensely high and the workshop turned out to be truly knowledgeable.

INTERNATIONAL CONCLAVE

On September 24 and 25, 2021, the International Cell at Symbiosis Center for Management Studies, NOIDA, hosted the first-ever International Conclave on the theme "Industry 4.0: Towards Future Industrial Opportunities & Disruptions." This worldwide conference provided all registrants with a unique and rewarding larger view of Worldwide current Industry trends and prospects in Industry 4.0 through interactive sessions delivered by prominent international professionals.

Dr. K.P. Venugopala Rao, Deputy Director, Dr. Nidhi Phutela, Faculty-in-Charge-International Cell, Dr.Priya Grover, and Faculty-in-Charge-Student Affairs, Mr. Abhinav Pal ignited the lamp virtually to herald the start of the International Conclave 2021.

On September 24, 2021, the theme for Day 1 was "Industry 4.0: The Digital Thread Transforming Global Trade."

"Overview of Global Trade and Industry 4.0" was the title of the opening session on Day 1. The session's keynote speaker was Ms. Virginia Mijes Martin. The speaker started her presentation by giving an overview of Industry 4.0 and how it has impacted the world. The keynote conversation came to a close with insightful responses to questions from curious students from many fields.

The following topic for Day 1 was "Global Future of Industry 4.0," with prominent expert speaker Dr. Ashraf A. Mahate. Dr. Ashraf A. Mahate began his session by giving a brief overview of the Industrial Revolution. He took the audience through the concept of "Synergy" before concluding the seminar by answering the students' questions.

On Day 1, a panel discussion was held titled "Will Industry 4.0 significantly impact the future?" The first prominent panelist was Ms.Sonya P Banerjee, who also acted as the panel's moderator. She began her presentation by giving the audience a quick introduction to Industry 4.0. The discussion was kicked off by Dr. Suraj Nair, the second panelist.

Dr. Rohit Dhawan was the third panelist to speak during the conversation. He went into detail on important topics including cloud computing analytics. Our next outstanding panelist was Prof. Arijit Sikdar. He shared his thoughts on how the education business can make better use of data and technology. Mr. Imran Saeed was the third Panelist to speak, and he gave his insights on the Sales Industry and elaborated on the topic of pre-defined forecasts.

As the day's final activity, a student activity called "Treasure Hunt" was planned. This was a 10-minute timed activity, and the top three fastest participants won. The activity was a blend of technology and Conclave insights.

"A Framework for Navigating Trade 4.0" was the theme for Day 2 on September 25, 2021.

The first session of Day 2 was named "Driving Innovation Through Industry 4.0," and the speaker was Mr. Rahul Lodhe, who shared his significant knowledge and experience with the students. The audience was anxious to ask questions, and he answered each one honestly and thoroughly, exhibiting his knowledge and experience.

The second day's topic was "Emerging Global Opportunities in Industry 4.0," with Ms. Liliana Caimacan as the expert speaker, who emphasized the importance of operational efficiency and how it can contribute to an organization's future growth. The workshop was informative, the student's participation was enthralling, and it aided everyone's learning.

On Day 2, a panel discussion was held on the theme "Global Business in Industry 4.0- A Twisted Fable of Growth & Innovation." The first panelist and moderator were Mr. Vijay Gunti. He started the conversation by sharing his thoughts on the topic of the panel discussion. The second panelist, Dr. Raj Kumar Ganesan, emphasized portfolio management and discussed how innovation should become a company culture.

The third panelist, Mr. Sharad Goel, talked about how IT and operational technology companies are always one step ahead of the competition. Mr. Sanjay Tiwari, the fourth and last panelist, discussed the marketing perspective as Industry 4.0 grows.

A student activity named "Panel Discussion" was organized as the day's concluding activity. "Future Global Opportunities & Competencies in Industry 4.0" was the theme of the Panel Discussion. This session was chaired by Dr. Kriti Priya Gupta, Professor at Symbiosis Centre for Management Studies, Symbiosis International (Deemed University), NOIDA. The student panel included Akshita Arora, Aryan Khanna, Armaanjit Singh, and Rishabh Manuja from batch 2020- 2023. The first panelist spoke on the tremendous opportunities that Industry has brought about. 4.0. The following panelist discussed the various issues that businesses face when adapting to industry developments. 4.0. The final panelist stressed the different skills that can be learned in the profession, such as soft skills. 4.0. The final panelist underlined that the transition from protection to presentation is loaded with both challenges and opportunities.

The international conclave offered attendees real global business advice from successful international practitioners, as well as a variety of activities and debates to encourage student participation. This large event was a huge success, promoting the total development of all participants.

WATCH SOME GLIMPSES OF THE INTERNATIONAL CONCLAVE HERE:

1. https://rb.gy/ihiigg

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12. https://rb.gy/edde7j

Global Marketing Innovation Summit

Symbiosis Center for Management Studies, NOIDA, organized the first-ever Global Innovation Marketing Summit on 25 February 2022. This international event provided a unique and enriching global experience to all the participants on Global Industry Marketing Innovations and practices through interactive sessions and was conceived by the collaboration of the International cell and Marketing club.

Mr. Vivek Sharma, the event's first speaker, discussed "Disruptive Innovations In The Global Branding Landscape”. To start with, the speaker tried to outline the brand and its role in reference to the customer's perception of a product, service, or company in the global market. Improved perceptions of a product, increased loyalty, rising trade cooperation, and potential licensing opportunities are some of the benefits of a strong brand mentioned by the speaker. Concepts like Brand Equity and Strategic Brand Management Process were also demonstrated to the students using an example from AMAZON. The speaker also mentioned the concept of Disruptive Branding. Disruptive brands are those that work to constantly improve their services and marketing methods. Tesla, Airbnb, Netflix, McDonald's, Google, etc., are examples of such branding. The session came to a close with informative responses to questions from interested students from various disciplines.

Proceeding further in the summit, expert speaker Ms. Jennifer Stirrup, founder of Data Relish Ltd. articulated the subject matter "Customer Experience Transformation Using Omni-Channel AI”. She is a bestselling author and a leading expert in artificial intelligence and business intelligence in leadership. The session began with the question of Artificial Intelligence taking the place of Human Intelligence to improve the customer experience. Now, extraction of customer data is based on all touchpoints, so variable customer experiences cannot be solely dependent on Artificial Intelligence. Throughout the pandemic, approximately 40% of consumers began using messaging to purchase products, whereas, 80% of people were active mobile-based purchasers. Omni-Channel AI has been taken up as a modified customer interaction evident in Cisco research, indicating that 77% of consumers demand multi-channel presence. Omni-channel helps businesses not only get to know about them but also helps them acquire genuine customer feedback. The speaker emphasized the importance of traits such as Speed, Flexibility, Reliability, and Transparency and their impact on consumers. Omni-channel interactions help to analyze customer sentiments and pave ways to keep customers’ emotional space too. The process of interactions, data-collection and sustaining its authenticity by continuous updates is also a must. Students' enthusiasm was palpable throughout the session, and they had a plethora of questions to be answered.

For a comprehensive knowledge of the theme, a panel discussion was held on the topic- “The Changing Role Of Marketing In Global Startups In The New Reality.” The dignitaries of the panel were Ms. Babita Baruah, who is the Regional Client Lead, WPP; Ms. Atika Malik - Strategic Advisory Partner, Former Chief Operating Officer, and Chief Strategy Officer, Cheil India, South West Asia; Mr. Saurabh Mishra (Co-Founder and Managing Partner), Azendor Brand Consulting; Mr. Anindya Ghosh (Founding Partner) - Sam & Andy.

Mrs. Baruah commenced the session by asking the respected speakers about the challenges that startups face when it comes to resource optimization. Ms. Atika Mallik responded to the question, claiming that startups are the best at optimizing and allocating resources in novel ways. Resource management should be a sum total of orderly principles, such as identifying your strengths and outsourcing other functions for focus and efficiency. Startups should be asset-light and avoid investing in multiple areas. Companies should aim for interacting more, alongside personalizing customer experiences. Identifying gaps is critical to the success of any business too. Startups should strive to fill gaps that large corporations are unable to identify. To build trust, referral marketing should be used as in the case of Lenskart and Whitehat Jr.

The moderator then asked if the startup journey is a sprint or a marathon, to which Mr. Anindya Ghosh responded that startups are Innovative and Scalable. Making a brand is a marathon, whereas spawn techniques should be used when market potential forces them to run in a sprint. Henceforth, a rightful balance must be maintained between the two to avoid missing opportunities and be ready for rightful ones. This serves as the winning formula for the startup race. The panel's final question was about what a founder's mindset should be. To this, Mr. Saurabh Mishra answered that it is essential for a founder to be mind as well as heart-driven to build and innovate a product. The drive to feel at ease with an apt working format, and a story to connect the idea of their existence and functioning, is complementary to staying in the long run; bridging this is the first point of contact between the product and the consumer. The Panel discussion then moved on to the questions proposed by students from various disciplines. The session came to a close with a deep understanding of the subject.

Student activity in the form of a crossword puzzle was planned to give students practical exposure to the knowledge gained in the summit in a fun and engaging manner to refresh the participants and recall the insights of the day. The event was hosted by Aayesha Agrawal (a representative from International Cell) & Naman Mathur (a representative from Marketing Club).

WATCH SOME GLIMPSES OF THE GLOBAL MARKETING INNOVATION SUMMIT HERE:

1. https://youtu.be/UaWD4m5rZnE

2. https://youtu.be/y-8owiCpML8

3. https://youtu.be/b_YUhVTBa14

DHBW SIMULATION PROGRAM

A strategic managerial business technique is important in various professional roles. DHBW, Ravens burg Germany along with the SCIE, Pune offered the management simulation program TOPSIM – easy management through which the students got a chance to manage a business themselves and see how their choices affect the business in practice.

It included all the bachelor's students who are even in the early semesters of their degree as well as students studying non-business subjects. TOPSIM – easy management aimed at creating a business environment like an exterior recreational company. Participants behaved as supervisors and took administrative decisions in various functional areas of management such as manufacturing, transportation, human resource management, admin, and accounting.

This core operational curriculum equips students with a standardized knowledge of business administration and corporate culture. Through this simulation, students learned the terms of service of business management and metrics, marketing fundamentals, staff planning criteria, financial reporting tools, and documentation as well as knowledge about consolidated budgetary reports.

STUDENT SPEAK

GLOBAL TALK SERIES

The International Cell offers the Global Talk Series as a way to support students of SCMS NOIDA in the areas of Industry 4.0 with the advantage of internationalization. 1-2 Talk series is hosted every month by the International Cell. All Global Talk events are free to attend for the students.

If there is a topic you would like us to feature, please feel free to contact us with your idea at: int.studentcell@scmsnoida.ac.in

Neuromarketing and Business Applications

DATE: - 18th May, 2022

A fruitful webinar was organized by the International Cell of SCMS, NOIDA on the topic “Neuromarketing and Business Applications” under the successfully running initiative of the Global Talk Series on May 18th, 2022. The respected speaker for this event was Prof. Vincenzo Russo, who is the Founder and Director of the Center of Research of Neuromarketing at IULM University and Associate Professor of Consumer Psychology and Neuromarketing. He has authored several papers and books revolving around neuromarketing, social communications, and change management in non-profit organizations. His astounding work experience has received recognition in journals and even international conferences. Apart from his extensive experience as a manager and coordinator, he has been involved in social-field work and serves as a member of the Scientific Committee.

Prof. Russo kicked off the session with a brief introduction to the research IULM University has been doing, which includes the different collaborations, based on neuroscience research and marketing, globally. It was interesting to know about his journey and the professionals connected to his area of work and the expanse of work the research centres he’s affiliated with have been doing until now. He elaborated that this technique of marketing products and services derives its fundamentals from areas like behavioural economics, communication, psychology, bioengineering, etc. Even the art of neuromarketing has now led to sub-trends in this era, including neuropsychology, behavioural economics, and cognitive neuroscience. With stress on covering all the neurotic parts and biometrics that our body contains, like heart rate, eye tracking, face reading, etc., he talked about the technology that has evolved alongside, aiding in designing policies and strategies for business houses to place, promote, and market their products and services. Mr. Russo very interestingly showed through diagrams and videos the power of the subconscious mind, how the parts of the brain accordingly react to the persuasion of advertisements, and finally how the interpreters derive insights into the marketing blueprint.

Professor Russo not only educated the students with theories, explanations, and examples, but he also focused on igniting our interest in this field with a collection of enlightening books by some incredible writers. The next part of the session was profoundly dedicated to the difference between biometrics and neurometrics as techniques of neurological examination, with aspects like accessibility, ease of use, and cost of obtaining data being compared. He fascinated us with real-life studies and short research documentaries on how the brain is mapped to glimpse consumers’ perceptions, associations, loyalties, memory, and knowledge about the brands they look out for in the market.

The session reached its final stage with a Question-Answer session, where our speaker industriously answered all the queries. It was followed by a vote of thanks delivered by the International Cell at SCMS, NOIDA. The webinar proved to be informative.

Impact of Next-Gen technologies in Marketing

DATE: - 15th April, 2022

A session was organized by the International Cell of SCMS, NOIDA on the topic “Impact of Next-Gen Technologies in Marketing” on 15th April 2022 as a part of the Global Talk Series. The esteemed speaker for the session was Ms. Namita Tiwari who is currently serving as the Marketing Director at Wipro. She is a Senior Marketing Leader and Digital & Content Evangelist with rich experience in Campaigns, Content & Communications. She is passionate about creating next-generation marketing programs that converge digital, brand & content. Ms. Namita is an alumnus of Symbiosis Institute of International Business, Pune India from a batch 2000-2002, and has pursued Accelerated Marketing Leadership Program with the prestigious Kellogg School of Management.

The session started with an interesting question by the respected speaker “What comes to your mind when you hear next-gen technologies?” Various responses like Artificial Intelligence, Social Media, Metaverse, Gaming, etc., were received. Through this question, the speaker comprehensively covered the concept of the Metaverse which came into existence in 2021. .

The impact of Artificial Intelligence in Marketing has been tremendous. AI can transform business and customer interaction, can increase operational excellence, and optimize the user experience. It also helps marketers to segment their targeted audience based on their interests and at the same time enables brands in cutting costs and increasing revenues. An example of Alibaba and Starbucks was given to explain this concept more in-depth. Alibaba is known for its AI tools in Marketing. It has now opened up its first AI fashion store in Hong Kong which has focused on streamlining fashion retail. The store has various AI-based technological tools like radio-frequency identification, low-energy Bluetooth chips, gyro-sensors, etc. Another example was Starbucks which uses AI for Marketing. Starbucks uses predictive analytics by making use of its loyalty cards and mobile app to collect and analyze customer data. The company has created a model “AI for Humanity” which they believe can create better connections with customers.

She further emphasized the concept of Phygital Marketing. It is a new term that combines two concepts, physical and digital marketing. A real-life example of this form of marketing was Amazon. Amazon, despite being an online retailing platform, has opened its physical stores in New York as they believe that for certain products customers need the experience of human touch. This feeling of content about spending their hard-earned money on the right products by consumers helps to bridge the gap between the customers and the companies.

The session was concluded by the esteemed speaker giving insightful answers to the questions asked by students of various fields. Post this, the International Cell of SCMS, NOIDA proposed the vote of thanks. The session proved to be very insightful to the students.

AI and Future of Jobs

DATE: - 30st March, 2022

A webinar was organized by The International Cell of SCMS, NOIDA on March 30, 2022, as a part of the Global Talk Series on the topic "AI and Future of Jobs”. The esteemed speaker for the webinar was Mr Sudhir Tiku who is currently serving as the Vice President of the BT Division. Robert Bosch Pte. Ltd., Singapore. He has a keen interest in the trends in AI and the future of humanity. He theorizes that it is time to lay the ethical rules of AI engagement to ensure that ecosystems of life remain meaningful as it is affected by the advancements in AI. He has been speaking on various platforms, including TEDx, in the past.

The speaker commenced the webinar with an interesting question, “Can machines think?” He then explained how Artificial Intelligence has evolved over the last 60 years. It is a fact that AI creates a scenario where machines start to work and then learn. There are 3 types of Artificial Intelligence. Stage 1 involves Artificial Narrow Intelligence (ANI), Stage 2 involves Artificial General Intelligence (AGI) and Stage 3 involves Artificial Super Intelligence (ASI). He further emphasized the concept of Machine Learning, which is a scientific discipline concerned with the design and development of algorithms that allow computers to evolve behaviours based on empirical data. 3 types of Machine Learning can be summarized Supervised Task-Driven Learning, Unsupervised Learning which is Data-driven and the last is Reinforcement Learning which is learning from mistakes.

Artificial Intelligence also ensures promising research. An example of this given by the speaker was on K SuperComputer which has simulated 1 billion virtual nerve cells. Some facts were also mentioned by the speakers - 48% of current nature jobs will be disrupted and gone 10 years down the line and 30% of the processing jobs will be gone in 5-6 years.

Insightful answers were given by the speaker to the questions asked by the keen students of different fields. Post it, the International Cell of SCMS, NOIDA proposed the vote of thanks. The webinar proved to be very informative.

Youtube Link : https://www.youtube.com/watch?v=Ckntxtq9xtM

Role of Emotional Intelligence in Transformational Leadership

DATE: - 10st March, 2022

“As data piles up, we have ourselves a genuine gold rush. But data isn't gold. I repeat, data in its raw form is boring crud. The gold is what’s discovered therein.”

Under its umbrella of the Global Talk Series, the International Cell coordinated a webinar on "Predictive analytics in the everyday business world: A machine learning perspective" for the students of all three batches 2018-21, 2019-22, and 2020-23. The instructor presiding over the event was Mr. Eric Siegel.

Mr. Siegel is the founder of Predictive Analytics World and Coursera. He is also a professor at Columbia University, U.S.

Mr. Eric Siegel began his session by establishing the intent of the session as the Introduction to Predictive Analytics, and how it helps in value creation when approaching the market and optimizing engagement, preceded by its functioning. He then outlined the pivotal role of data in predictive modelling and how it contributes to predictions, continued by a data entry description that depicts the decision tree, consumer attrition, and an antidote to excessive information: prediction by providing an example of a range of organizations such as 'GOOGLE for search results, NETFLIX for movie/series recommendation, FACEBOOK for news feed, AMAZON for recommendations, etc”.Students intriguingly asked their doubts, and he answered them with immense integrity, illustrating his expertise that aided students to learn a lot of new information.

Youtube Link : https://youtu.be/jmz0m_8Bhyg

Building ICONIC Brands Purposefully

DATE: - 07th February, 2022

In continuation of the Global Talk Series, The International Cell of SCMS Noida hosted a webinar on the topic "Building ICONIC Brands purposefully". The speaker for this session was Ms. Shilpa Ajwani, the founder and CEO of UnoMantra and SHEmantra. Ms. Shilpa is the recipient of The CEO of the Year Award,2017 conferred by the Economic Times Polymer.

The webinar commenced with the speaker giving a brief about brands and how they are made Iconic. Building a Brand helps in gaining a competitive advantage in the market, as branding helps customers connect to the company and thus stay associated for a longer period. The speaker then elaborated on the 3 essentialities for creating an Iconic brand, which includes Standout power, Staying Power, and Scaling Power. Stand-out power refers to uniqueness, staying power refers to the ability to stay relevant timelessly to the audience, and scaling power is through which a brand is recognized. The following concepts were further explained with the example of NIKE.

The speaker further explained the 10P Iconic formula, which plays an important role in the process. The concept was better understood with help of the example of COCA-COLA, whose branding strategy was to stay consistent with their customers, which created a long-lasting impression on the minds of the consumer, thus helping them to become an ICONIC Brand.

The webinar was concluded with informative responses to queries from interested students of various disciplines. Post it, the International Cell of SCMS Noida proposed the vote of thanks. Students' enthusiasm was palpable, and they had a plethora of questions to be answered. The webinar was enlightening and educative.

Youtube Link : https://youtu.be/dJQnyjvjajE

Artificial Intelligence and Sustainability

DATE: - 27 th January 2022

An informative session took place on 27th January 2022. The topic for the session was “Artificial Intelligence and Sustainability”. The esteemed speaker for the webinar was Mr. Denis Rothman, who is an AI expert and visionary, experienced speaker, and has authored many AI-related books.

The speaker started the session by explaining ‘The Journey of the old Supply Chain Management base to Automation in industry 4.0’. He highlighted the essence of AI “as a core-functionality behind many processes” in recent times & went on to differentiate Artificial Intelligence from Automation with the latter being a broad spectrum and the former as the part of it like any other technology, for example- Machine Learning (ML). Through his presentation, he elucidated many examples and coding functions to bring forward how AI technology is serving as a complex yet crucial step behind many software of daily use.

As the webinar moved further forward, the speaker led the interactive student crowd through the basics like- terminologies, concepts behind & results of AI, the breakdown of a whole programmed AI code and a few other day-to-day applications. He spotlighted the concept that being humans we are bound to have plans and this can somehow lead to failure leading to the introduction of the ‘reality factor’, which as a problem leads to the development of “Automation” as a solution. He also described some very amazing cases of AI applications like- Warehouse Shortage, Raw-Material shortage, Quality Control, Production events, etc. The speaker then cited the example of a company named OCADO, as the premises are covered with thousands of robots within a grid system working together to pack groceries. The 4G network incorporated in them avoids commotional disturbances, leading to efficient working and they can process as many as 65,000 orders every week.

The zest with which students from different fields questioned the speaker and the insightfulness with which Mr. Denis was answering them, made the Question & Answer Session a perfect end to the event. The team of International Cell, SCMS Noida delivered the vote of thanks to the respected speaker as he delivered a truly enriching talk session.

Youtube Link : https://rb.gy/zqxop8

Building your own brand to succeed in the Corporate World

DATE: - 04th January 2022

A webinar was organized under the Global Talk Series initiative by the International Cell of SCMS Noida on 4th January 2022 on the topic "Building your brand to succeed in the Corporate World". The respected speaker for this session was Mr. Pavi Gupta, the Vice President, Consumer Insights and Business Analytics, Sc Johnson, USA.

The renowned speaker began the session by highlighting the importance of how important it is to strike the right life balance. In today's world, it has become difficult for individuals to differentiate between the responsibilities they have in life. Life has become a race for all of us and we all are just running endlessly while ignoring our health, family, and career. He emphasized different types of goals that we as individuals have in life.

3 ways were pointed out by the speaker to unlock our brand. The first is for our brand value. This will allow the individuals to dive deeper into themselves and think about the different things which motivate them, things for which individuals are passionate. The second is to re-think the performance of individuals. Awareness plays a key role in this. Evaluation helps the individual to understand what the audience demands of them and make the necessary changes to improve and perform better the next time. Last but not least is the importance of skill sets in the life of an individual. It is important to understand and take inspiration from others' paths of career but we should not copy them. Observing and then creating a unique path for yourself should be followed by individuals.

After answering the queries of curious students, the International Cell of SCMS Noida proposed a vote of thanks. The enthusiasm was palpable among the students. It was an engaging and interactive session.

Youtube Link : https://rb.gy/4ocycu

Marketing Communication Strategies in the New Reality

DATE: - 23rd December 2021

A webinar was hosted on "Marketing Communication Strategies in the New Reality" as part of the Global Talk Series initiative on "Management Practices in Industry 4.0." on December 23, 2021, by the International Cell of SCMS, Noida. Dr. Anand Agrawal, President of BlueCrest University College, Accra, Ghana was invited as the esteemed speaker for the session.

The webinar was initiated by highlighting that marketing is the most powerful tool for any organization to succeed. The speaker emphasized how effective marketing can catalyze this process along with yielding loyal customers. Today, a good marketing mix includes media, content, and ideas that connect to the company’s target market. The students were also educated on how to decipher new mediums to connect with the audience and create relevant content. They also explained the difference between traditional and modern advertising techniques emphasizing the importance of modern tools to captivate and capture the modern target market. Moreover, the speaker elaborated on Real-time Analytics and educated students on how various social media platforms collect our data to display relevant posts and advertisements to consumers.

The speaker stressed the significance of AI Bots to create attractive content using Search Engine Optimization and applications. Moving on, Dr. Anand enlightened the students about the AI writer application Jarvis which generates content using algorithms that extract information from millions of articles already available on the internet and then rewrites them based on what they find. Furthermore, he drove the lecture by introducing Integrated and Multichannel marketing stating that Integration is increasing and Multichannel is the norm.

The webinar concluded with insightful answers to the queries put forward by the curious students of various specializations and the speaker enlightened the students with his years of experience and vast knowledge. The discussion concluded with a vote of thanks from the SCMS NOIDA International Cell. The zeal among the students was immensely high and the webinar turned out to be truly knowledgeable.

Internet Policies and Regulation

DATE-15^th November , 2021

On November 15, 2021, the International Cell at SCMS Noida hosted a webinar on "Internet Policies and Regulations", as a part of the Global Talk Series. Mr. Amitabh Singhal, Director of Telxess Consulting Services and Board Member & Secretary of the Digital Empowerment Foundation, was the webinar's distinguished speaker.

With over 38 years of expertise in corporate and non-profit executive and leadership positions, predominantly in the Internet and Telecommunications sectors, he is a frontrunner in the Internet industry. Co-founder and President of the ISP Association of India and is also the Founder, Board Director, and CEO of the National Internet Exchange of India (NIXI). Besides, he was also responsible for the emergence of Internet Exchanges, IN Domain Registry, Root Servers, and many other such systems. From 1983 to 2006, he served in numerous marketing positions for different companies before becoming the Senior Vice President and Group Head – Corporate Affairs at GTL Limited, where he served from 1993 to 2006.

Sir addressed how policies and regulations influence everybody's life, making their acknowledgement crucial. He went on to mention how individuals can also participate in the Policy and Regulatory Development Process.

He explained how the internet is a network of interconnected computers all over the world, and then he went on to provide a timeline of major events that contributed to the emergence of the internet that we now are using. Furthermore, he mentioned the drawbacks, such as its use for ethically questionable activities such as laundering money, etc.

Sir then outlined the framework of policies and regulations, which consists largely of acts such as the Indian Wireless Act of 1933, TRAI, etc. He even stated about the First Internet Link, with a speed of 64 kbps, which was established in India. He also described how, in August 1995, BSNL arrived and, to some significant degree, transformed as well as modified the Indian internet scenario.

He then explained several of the policy initiatives, such as the Broadband Policy 2004, and concluded the session by taking questions from the students.

Promotion and branding of Retail brands in the Current Era

DATE-13^th November , 2021

On November 13th, 2021, the International Cell at SCMS-NOIDA hosted a webinar as part of its Global Talk Series in the field of "Management Practices in Industry 4.0" covering the topic Promotion and branding of Retail brands in the current era, organized for batches Batch 2020-2023 and 2021-2024. Ms. Jermina Menon, Founder, and CEO of Knowetic was the distinguished speaker for the webinar, and she joined the conference via Zoom.

Ms. Jermina has over 25 years of expertise in retail, real estate, and FMCG marketing. Digital & social media, Business strategy, E-commerce marketing, Brand management, omnichannel marketing, CRM, and Loyalty marketing are the areas of her expertise. She specializes in assisting businesses with the digitization of their customer experience and sales funnel. She has also aided SMEs in reengineering and pivoting their businesses to thrive in the new normal.

The speaker began her presentation by discussing retail marketing and its current state in India. In the marketing sector, she stressed the importance of consumer behaviour. The most difficult aspect of marketing is that no two situations are the same. After discussing marketing, she went on to discuss various retail forms, both online and offline. The barrage of messages, according to Ms. Jermina, has not shifted from the traditional to the current realm of marketing. We used to view advertising in many ways in traditional ways, but the frequency and locations where we encounter advertising and marketing have altered slightly. However, in the current era, the primary purpose of a brand is to meet the wants of its customers.

She talked about the importance of Know Your Customer (KYC) in today’s marketing. To build efficient strategies and plans, brands should have a thorough understanding of how their customers act, taking into account the customer, brand core, and competitive front of a business.

The International Cell of SCMS NOIDA culminated the session with a vote of thanks. The students' enthusiasm was appreciable, and they had numerous questions to which the speaker provided answers. The webinar instilled deep knowledge within the students.

Youtube Link : https://rb.gy/qa2hgd

What does Industry Transformation 4.0 mean for My Future

DATE-01^st October , 2021

A webinar on “What does Industry Transformation 4.0 mean for My Future" was orchestrated by SCMS Noida's International Cell on 1st October 2021 to provide a broad perspective on students' management practices in Industry 4.0. The esteemed speaker Mr. Glen Tan from Singapore. .Mr. Glen Tan is the present Group Partner at Tandem-X & is an Industry 4.0 SIRI Certified Assessor & an expert Speaker. With more than 12 years of experience in markets like the USA, China, Middle East, South East Asia & the Indian sub-continent. Expertise in areas such as Strategic Planning, Change Management, Mergers & Acquisitions, and Business Process Improvement.

The esteemed speaker briefly discussed the different industrial revolutions and the significant differences in those, starting from the first industrial revolution to the fourth industrial revolution. He also discussed Industrial Connectivity and its interlinked features, and the reason for their success because of their interdependence. He further shared how Industrial IOT and Big Data Analytics are associated together. He also stated the significance of Industry 4.0 on an Individual's future. Different questions coming from the students made the session more engaging and the zeal in the students was great..

Mr. Glen also highlighted one’s actions contribute to one's credibility and how one should be conscious of and cautious of every action that has an impact on the future. He also noted that it is critical to proactively assist one another, those good relationships with all are crucial, that one should always be free and open-minded, and that one should never be scared to take the first move.

The webinar concluded with insightful responses to queries from curious students of various specializations, and the session was winded up with a vote of thanks from the International Cell of SCMS Noida. The discussion overall was insightful and engaging.

Youtube Link : https://rb.gy/kppcz7

Customer Centric Digital Transformation

DATE-06^th May , 2021

With the rapid digitalization and the advancement of technology, businesses around the world have been shifted to the world of the Internet in which buying and selling take place unlike the conventional way businesses used to operate. With the detachment of business from the real physical buying and selling to a virtual world, the main challenges that come forward are the fading human aspect in business. So, it emerges to be a crucial point to take into consideration the customer-centric approach while business around the world is shifting in the digital era. The goal of any digital transformation should be to create a digital business model that leads to connected, cohesive customer-centric experiences across business units. To provide a relevant and insightful understanding of this approach the International Cell at SCMS NOIDA organized a webinar on “Customer-Centric Digital Transformation” on May 06, 2021, which was a part of the Global talk, Series “Management Practices in Industry 4.0”. The esteemed speaker for the webinar was Ms. Mavis Ng, Founder and Executive Career Coach, HappyMeCareer from Singapore who enlightened students with her enriched knowledge and experience.

Ms. Mavis's areas of specialization include Leadership and Team Performance, Psychology of Success, Organizational Excellence, Career and Education Aspirations and Money and Personal Finances. She has been in the service industry for over 14 years and has been awarded several accolades.

The session started with a brief description of the speaker’s experiences and designations. Ms. talked about her education and experiences. She shared with the audience that she was the founder and CEO of TRI Management Consulting, where the vision of the company was engraved in its name i.e., T for Trust, R for Respect and I for Integrity. She then discussed the Customer-Centric approach in business. She divided the customers into three subheads namely Internal, External and Organic customers. She explained the need of building a balance between the customer expectations and the interaction from the organization to keep the relationship in alignment. To showcase that vividly, she explained a case study of a restaurant that provides fast service at very reasonable rates. So, what she implied that is the expectations from the customer is a fast service and an okay kind of food from the restaurant, so the restaurant doesn’t have to focus on other things as it is already reaching the customers' expectations. The ultimate gist of this case study was to keep the expectations and offerings in alignment which eventually leads to customer satisfaction. After that, she discussed the importance of a customer-centric approach in today’s world. She claimed that being customer-centric breeds loyalty among the customers and with that edge, if a business can be agile with new situations and differentiate itself in the market, they have very good room for growth. The robust claim she had was no matter how much we are into the technology we are still humans, and we always want to feel the real stuff. The business should focus on storytelling for its offering so that it resonates with the customers. The one who is good at storytelling, keeping themselves in the shoes of customers excels. Ms. Mavis then explained the shift of the world to the internet for buying products because of the pandemic. So, as the world has been altering its form of interaction with business, it's high time to re-strategize the business models to remain competitive in the market. She also threw some light on the service design blueprint on how the business can use the design thinking and process accordingly to provide a seamless user experience to the customers.

The webinar provided very deep insights and understanding of the need for a customer-centric approach with the rapid digital transformation going around. Ms. Mavis very precisely demonstrated how a customer-centric approach can be taken and why it is very crucial in today’s world. She stressed the importance of building strategies that aligns with the expectation of the customers so that they can be satisfied. With exponential digitalization, the business entities will be in the quest to attract as many customers as possible, so the one who will do storytelling that completely resonates with customers is the one who got the market. With those explanations and insightful reflections from Ms. Mavis, the webinar concluded after she answered some of the questions from the curious students. The session was concluded with a vote of thanks from the International Cell at SCMS NOIDA. The session was truly insightful and resonated with the need of the hour the world is facing currently.

Youtube Link : https://youtu.be/g_iSDHpECyY

Managing Workforce in Industry 4.0

DATE-08^th April , 2021

A guest lecture by Mr Ron Thomas was organized by the International cell of SCMS NOIDA on April 08, 2021, for the students. Mr. Ron Thomas is the Managing Director at Strategy Focused Group and an International Keynote Speaker from UAE. Mr. Thomas was named as one of the 100 Global Thought Leaders Who Will Inspire you in 2021, as well as one of the "50 Most Talented Global HR Leaders" in Asia, by the World HRD Congress.

He started his talk by calling the present time a time of revolution making it the best time to enter the workforce, especially for the students specializing in HR. It is time that employers rethink their priorities regarding their organizations and if the need arises they should not restrain themselves from even changing their business model. However, before implementing the change, the organizations should think about the impact on the audience who would be affected by the change. Besides, he further enlightened the students about the 3 Ws- work, workplace and workforce.

Throughout his talk, he emphasized taking care of the employees and how organizations should empower them to make their own choices and decisions. He stressed that the success of an organization is dependent upon the capabilities of its employees. Therefore, there should be a strong focus on soft skills and showing appreciation to employees.

He also talked about how working from home is making people very exhausted and therefore it is very important to empathize with them.

While concluding, he said that organizations should not follow the one size fits all approach. According to him, there are no best practices because what worked for one organization might not necessarily work for the other company as well. Therefore, organizations should work on finding the difference between the future and the present needs and bridge the gap. They will also have to accept that a lot of things that are there right now will not work in the future. So they should work on finding what works for their organization and what does not.

The session ended with Mr. Ron answering questions that were asked by the students. He enlightened the students with his immense years of experience and vast knowledge.

Youtube Link : https://youtu.be/Zli_HMnfHrQ

Management and Culture: How to manage in an Industry 4.0 Business

DATE-30^th March , 2021

The International Cell of SCMS NOIDA organized a webinar as a part of its Global Talk on the topic, “Management and Culture: How to manage in an Industry 4.0 business?” which was attended by the students of Batch 2020-2023. The esteemed speaker for the event was Ms. Adina Tarry, author and organization development strategist from the UK.

Ms. Adina Tarry is an experienced polymath practitioner, management consultant, AI, and O/D (Organization Development) strategist, business psychologist, award-winning master coach, mentor, visiting lecturer, and author. She has worked globally with IBM, Alcatel, Johnson & Johnson, and Bristol Myers Squibb as a specialist in the supply chain, manufacturing, e-commerce, quality, audit, project management, and HR generalist. She is currently focusing on developing leaders and managing the organization’s integrated systems. Her two books are "Design Thinking for Smaller Enterprise Development" and "Coaching with Careers and AI in Mind". Ms. Adina’s thinking and practice are integrative and combine strategy, tactics and extensive international business experience, advancements in science and technology, applied business psychology, cross-cultural savvy, academic activity, and extensive continued learning.

The speaker commenced her discussion by relating the Management of work culture in Industry 4.0 with the nesting boxes method which elucidated the essence of inclusiveness among different terms that seemed to be varied. She then discussed the evolution of Industrial Relations in four stages starting from the Steam engine development and the commencement of the replacement of human resources in 1765. The evolution Continued with Electricity in 1870, It & electronics in 1968, Digitalization in 2021 (namely, Industry 4.0), and continuing evolution were also described by the speaker. She then presented the example of Leadership & Culture inside the box of Human resources coinciding with Management and Iceberg inside Values and Beliefs coinciding with Culture and cleared the concept of nesting Boxes. Theory of Complexity featuring no-linear causality, Cause and effect being distanced in time with the nature of the physical, biological, and the human system as complex and dynamics was also introduced.

Ms. Adina Tarry suggested embracing the complexity and changing the mindset with a new thinking paradigm. The suggestion was followed by curiosity in which she stated business, culture, Management & Industry 4.0 as interconnected clusters of the smaller and larger Systems and subsystems working together. She concluded with an Interdisciplinary approach with an equation that summed up the webinar very clearly. The equation beautifully linked the different science elements with industry 4.0 and Management which was: Philosophy/ ethics + Social Sciences + Technology & Science = Manage Ideas – People - Objects

The webinar terminated with insightful answers to the questions asked by the curious students of various specializations and the discussion ended with a vote of thanks from the International Cell of SCMS NOIDA. The zeal among the students was immensely high and the students were eagerly waiting to attend the session and ask their respective questions. The webinar turned out to be truly knowledgeable.

Behavioral Research in Understanding Consumers of Today

DATE-17^th February , 2020

A webinar was held by the International Cell of SCMS NOIDA on the topic, Behavioral Research in Understanding Consumers of Today with our guest from the USA, Mr. Roger Dooley who is an international keynote speaker and author.

He started off by mentioning how 90% of the decisions taken by our brain are unconscious and discussed the different tools of biometrics, facial coding, and eye-tracking are used in neuromarketing. There are four important elements of Behavioral Science, 1. Identifying the problem or the goal, 2. Making a hypothesis, 3. Testing the cheap simple invention and 4. Taking the decision regarding modifying the invention. Mr. Roger discussed different theories such as The Fogg Behavior Model, the Principle of Influence, and the System 1 and 2 approaches and how our brain subconsciously opts for the System 1 decision-making process. The speaker asked questions that peeked up the student's interest and enthusiasm.

Mr. Roger went ahead and talked about evolutionary psychology containing the theory of persuasion which is summed up by elements of a nudge, gravity, angle, and friction where all the elements have both a conscious and subconscious face. He discussed nudge influencing you to change your decisions, how there is a change in your core affiliation to a brand, and gravity being important for consumer motivation. He cited examples of how the purchase of machinery is a conscious decision and the purchase of perfume is an unconscious one. He also discussed multinationals having a conscious side which includes the products we want to purchase and the unconscious side including free and description text being hidden. He explained how angle plays an important role by making loss have a larger impact on our mind than gain. He advised on how we should use less friction as it is a complex process.

The webinar ended with students asking questions and the speaker answering them enthusiastically. The students were very happy with the webinar and it turned out to be a great success.

Youtube Link :

1. https://youtu.be/ruqLKnM91Mg
2. https://youtu.be/V1M0312Yjzs
3. https://youtu.be/7OkxFMRXT4I

Changing Marketing Strategies in Industry 4.0

DATE-26^th February , 2021

The International Cell at SCMS NOIDA on 26 February 2021 successfully conducted a webinar based on the topic, “Changing Marketing Strategies in Industry 4.0”. Mr. Bilgehan Bozkurt, is an Assistant Professor of Marketing at Istanbul Arel University, Turkey. His research and professional background are based on branding, customer-oriented project management, business analysis, and software development.

The speaker talked about the three major fields - Marketing, Strategies, and Technology. He explained all these fields in detail and why they are an important component of Industry 4.0. He further explained how society shifts upwards and how one can recognize those shifts. He explained how all of it is related to marketing and smart manufacturing and Technology.

A discussion on how all the big brands use various processes and these fields help them reach the desired goals was done. By providing various suitable examples he made these concepts really transparent. Later, he explained how it works with similar companies and competitive companies in various situations.

The core study went with technology, innovation, and advanced marketing, and how they operate hand in hand. Culture is one of the most difficult as well as most significant components in any organization. Organization management is related to supply chain management and processes to be converted into value creation and addition. He also elucidated the importance of Excel in the business world.

The webinar concluded with insightful answers to the questions asked by the curious students of various specializations and the discussion ended with a vote of thanks from the International Cell of SCMS NOIDA. The session turned out truly knowledgeable.

Industry 4.0: Fintech and Digital Transformation

DATE-11^th February , 2021

SCMS NOIDA’s International Cell organized a webinar on 11 February 2021 titled "Industry 4.0: Fintech and Digital Transformation". The session was attended by several students of batches 2018-2021, 2019-2022, and 2020-2023. The keynote speaker for the event was Ms. Devie Mohan, who attended the event from the UK.

Ms. Devie Mohan is a prominent researcher, lecturer, and expert on Fintech and co-founder and CEO of Burnmark, a fintech research organization. Ms. Devie has assisted a variety of banks, fintech start-ups, development groups, and investors in perceiving the developments of the financial sector, aiding them in establishing their industrial, market research, and investment plans. She is also a staunch advocate of the fintech environment, where financial institutions and start-ups work together to achieve operational excellence. Ms. Devie is deeply engaged in the fintech community and has also been included in the top 10 list of worldwide fintech influencer lists.

The speaker initiated her discussion by giving an outline of the subject of Fintech and Digital Transformation in Industry 4.0, as well as a detailed overview of the progress of the digital revolution in the current period. She provided a variety of everyday examples of how digital transformation has allowed significant changes in the present era. She further enlightened the audience about how the upcoming firms will need to evolve their services and products to relate to all age brackets. She also spoke about how Fintech disrupted the banking industry by providing the same services with more innovation, and better outcomes, and presenting an array of services at better costs. She also highlighted the fact that India positions among the top three Fintech countries in the world owing to excessive investment rates and high consumer numbers. The speaker made the session dynamic by asking the learners appropriate questions.

Ms. Mohan then described the benefits offered by Fintech, which consist primarily of payment, lending, and personal finance. She also emphasized the concept of Challenger Banks. Challenger banks are fully integrated digital financial institutions with no help desk and no external location. Many of the challenger banks are also among the first B2B banks. Fintech deals primarily with B2B banks and a variety of major tech companies like Apple and Amazon and Google are operating deeply with the challenger banks.

The session culminated with informative responses to the queries posed by intrigued students of different specializations, and the discussion came to an end with a vote of thanks from SCMS NOIDA 's international cell. The session ended up turning out to be very knowledgeable.

Youtube Link : https://youtu.be/ueciith0FXA

Impact of Industry 4.0 on International Trade

DATE-05^th February , 2021

The Digitalization of International Trade in Industry 4.0 is redefining because the world produces, markets, and exports commodities through the use of modern opportunities to improve manufacturing and functional strategies. International Trade is evolving world trade markets at an astounding level while generating substantial products and creating economic changes.

To demonstrate all the existing aspects that have an influence on the international economic ties, the International Cell of SCMS NOIDA, on 5 February 2021, effectively hosted a webinar on the topic “Industry 4.0 Impact on International Trade." Mr. Sandeep Singh, Founder, and CEO of Farm Trade, Malaysia, was the esteemed speaker. He has decades of experience in multiple regions of the Palm Oil Value Chain, like Bulk Refinery, Trading, Risk Management, Specialty Fats Marketing, Main Account Management, Sustainability Projects, Joint Venture Negotiation, and P&L Management.

The speaker spoke about the early unfair trading regulations that originated in the second millennium through the silk route. He described the progression of commerce from the gift economy to the bitcoin age. As well as, presented perspectives on numerous aspects of global trade, such as the increase in the supply of different products and services, trade agreements and obstacles practised by different countries and, finally, the classification of purchasers and vendors.

Mr. Sandeep pointed out how industry 4.0 has rendered the trade to be more accessible with just a single tap. The session also provided information on new emerging technological breakthroughs like the usage of QR codes in labelling and packaging that make it very simple to track the products in real time. The session focused on international financing and commodity production structures. The speaker also proposed that, in order to manage the intensely competitive global trade system, law enforcement bodies and companies should explore reimagining their responsibilities. They should do this in the same way as they deal with environmental sustainability and cultural issues. Political and business officials should also understand the limitations raised by global trade at the convergence of the digital revolution and internationalization.

Youtube Link : https://youtu.be/3FpKuhyLRLk

The Power of AND- Deep Insights and Advanced Analytics to Drive Business

DATE-29^th January , 2021

The International Cell of SCMS NOIDA organized a webinar as a part of its Global Talk Series on 29th January 2021, on the topic of The Power of AND-Deep Insights and Advanced Analytics to drive business which was attended by the students of Batch 2018-21 and 2019-22. The guest who presided over the event was Mr. Pavi Gupta who is a global functional leader holding 24 years of experience in analytics and insights of diverse companies like Coca-Cola, Johnson and Johnson, and Research International.

He has consistently been recognized for delivering business impact and has a speciality in developing high-performing insight and analytics teams. Mr. Gupta started his discussion by introducing students to his background. He then went on to describe the importance of data in business and how it can be used to get useful and important insights that can transform some of the key business practices. He took the example of cricket to describe the concept of predictive analysis and explained how predictions are made based on past trends and how they can help businesses. Mr. Gupta then explained some important concepts related to the topic, like Iceberg theory, Illusion equation, etc. to the students by taking everyday life examples. He also made emphasis on the concept of the Empathy algorithm and described its usefulness by connecting it to the topic in discussion and also accentuated the power of AND and Human insights for business.

The discussion concluded with a vote of thanks from the International Cell by Dr. Priya Grover, faculty in charge of the International Cell of SCMS NOIDA who was later thanked by students for organizing this informative webinar for the students of Business Analytics.

Youtube Link : https://youtu.be/rFol41Y_dA4

Emerging Leadership Styles in Industry 4.0

DATE-21^th December , 2020

SCMS NOIDA’s International cell invited Mr. Gordon Tredgold to give his insights and talk about the topic “Emerging Leadership Styles in Industry 4.0” on 21st December 2020, for first- year students.

Mr. Gordon Tredgold has a belief that leaders are not born but are made and that by influencing individuals, he can catalyze and create more enthusiastic leaders who will help change the world and show the world the results, far beyond anybody’s expectations. He teaches leaders and organizations about simple, practical, and pragmatic strategies that help them inspire and attain what they believe in and want to achieve.

Mr. Gordon has also written three books and over 1400 articles, contributing to Forbes, Entrepreneur, Business Insider, Fortune, and many other celebrated and acclaimed publications. Mr. Gordon started his discussion by articulating leadership as a differentiator between success and failure, further defining the term as an individual’s ability to make people “engaged, empowered and excited”. He continued his talk by talking about the failure rates in various domains of the corporate world such as digital transformation (84%), customer initiative (93%), startups (95%), and product launches (93%). He said that the incapability of a leader to communicate goals, strategies, purpose, and outlook to its employees is the biggest reason for the failure of digital transformations and highlighted the example of Ford motors to the students to make them understand the cost of failure the highest being lost reputation. He gave many reasons for failure and explained each of them in detail using a graphical presentation. He said that there should be clearly defined goals and objectives, which should be communicated clearly, simply, and from time to time to avoid any confusion and the number of goals to be set should be minimum so as to give them a priority. Clear roles, responsibilities, and expectations should be set to assert accountability. He also mentioned that complexity is the enemy of execution and that tasks should be made as simple as possible to achieve this an individual must encourage their team to challenge everything. He further added that the application of the Pareto approach can also aid an individual to increase simplicity. He also created an emphasis on transparency so that they are well aware of the problem areas and the leader’s expectations from them and can work on it and improve.

Throughout the session, Mr. Gordon made an emphasis on the mindset. He gave a strong message that a leader has a mindset of a winner and is not scared of failure, which helps him/her thrive and flourish in industry 4.0, and gave real-life examples to prove this point. The session finally came to an end with students asking questions from Mr. Gordon which he answered very patiently.

The webinar was a huge success and all the credit goes to the International Cell of SCMS NOIDA and the faculty in charge who helped in organizing this event.

Youtube Link :

• https://youtu.be/QU-fZx8enk8
• https://youtu.be/tnlM2RYVAXw

Gamification in Sports in the Current Digital Era

DATE-01^th December , 2020

SCMS NOIDA's International Cell organized a webinar on the subject "Gamification in Sports in the Current Digital Age." Mr. Slavko Alčakovic addressed the webinar wherein students joined from all batches and ranges of specializations, which helped them gain more knowledge and understanding. Mr. Slavko Alčaković, Vice Dean, Faculty of Physical Education and Sports Management in Singidunum, Serbia. His primary interests lie in the areas of study of internet marketing, online marketing, neuromarketing, and customer preferences and behavior and research.

The webinar covered the topic ‘Management Practices in Industry 4.0' to enhance the students’ exposure and understanding of Industry 4.0. Mr. Slavko Alčakovic commenced the session by talking about his own viewpoints of research and areas of interest. He gave the students a brief overview of the concepts they were going to discuss in the session. He began the webinar by giving a perspective about sports and how volatile and uncertain sports can be. He also used stats to demonstrate how the popularity of sports has boosted across online channels such as mobile phones. He revealed how social networking stood first, accompanied by gaming connectivity and entertainment in the highest average weekly time passed on separate apps.

Throughout the whole session, he highlighted Gamification, its definition, origin, and other relevant facts. He described the purpose behind the immense popularity of online gaming, and the session culminated with a Q/A round with the students, which reflected their passion for the subject.

Youtube Link : https://youtu.be/tx0il0ivd-M

Predictive Analysis in the Everyday Business World

DATE-18^th November , 2020

“As data piles up, we have ourselves a genuine gold rush. But data isn’t the gold. I repeat, data in its raw form is boring crud. The gold is what’s discovered therein.”

Under its umbrella of the Global Talk Series, the International Cell coordinated a webinar on "Predictive analytics in the everyday business world: A machine learning perspective" for the students of all three batches 2018-21, 2019-22, and 2020-23. The instructor presiding over the event was Mr. Eric Siegel.

Mr. Siegel is the founder of Predictive Analytics World and Coursera. He is also a professor at Columbia University, U.S.

Mr. Eric Siegel began his session by establishing the intent of the session as the Introduction to Predictive Analytics, and how it helps in value creation when approaching the market and optimizing engagement, preceded by its functioning. He then outlined the pivotal role of data in predictive modelling and how it contributes to predictions, continued by a data entry description that depicts the decision tree, consumer attrition, and an antidote to excessive information: prediction by providing an example of a range of organizations such as 'GOOGLE for search results, NETFLIX for movie/series recommendation, FACEBOOK for news feed, AMAZON for recommendations, etc”.Students intriguingly asked their doubts, and he answered them with immense integrity, illustrating his expertise that aided students to learn a lot of new information.

Youtube Link : https://youtu.be/jmz0m_8Bhyg

Industry 4.0 Impact on Lean and Agile Production Systems

DATE-12^th October , 2020

“The most dangerous kind of waste is the waste we do not recognize.”

A webinar was organized by the International Cell of SCMS NOIDA on the topic of Industry 4.0 impact on the lean and agile production system, on October 12, 2020. Mr. Brett Griffiths, Managing Director of Lean Transition Solutions Ltd which is based in the United Kingdom was invited as the chair speaker. He shared his understanding and expertise with the students.

He commenced the webinar by giving a short introduction to the Lean production process. He additionally gave insights into the variations between Lean and Six Sigma and the way only a few organizations can put it into practice in industry 4.0. Besides he also pointed out the three stages of Lean Industry 4.0 that are Manufacturing Process Audits, Continuous Improvement, and Fostering Communication. He talked about how the Industries are managing proactive changes in the process of becoming well planned and the significant effect that Industry 4.0 and digital technology have on the supply chain risk analytics and the ripple effect.

Airline and Travel Management in a Digital Era

DATE-10^th September , 2020

“It’s never easy to grow a corporate travel business in a hyper-competitive market, and it isn’t going to get any easier.”

Ms. Barbara Wohlfarth has been working in various positions in the tourism sector for more than 20 years and was invited to preside over the webinar ‘Airline and Travel Management in a Digital Area’ initiated by the International Cell of SCMS NOIDA as a part of the Global Talk Series about the new Management Practices in the Industry 4.0.

She discussed with the students the history of travel around the globe, interrail tickets in Europe, and other trails. She also gave insights about the Computer Reservation System and informed the students about the various technological developments taking place in the Tourism Industry. She discussed how we can make use of Alexa to book air tickets with voice command with the help of Artificial Intelligence and how Google established and captured the market in the last 10 years by showing different flight details and their respective prices to establish trips through its website by the year 2019. She vividly described Artificial Intelligence taking the lead in the technological space and how it has been providing important data to companies and industries. Also, she threw some light on the effects COVID-19 will have on various industries and how it will have an impact on the future of industries.

Consumer Behavior Trends in Industry 4.0

DATE-03^rd September , 2020

Mr. Michael R. Solomon, PhD. Professor of Marketing with research areas in consumer behaviour and lifestyle issues, and much more was invited as chief guest for the webinar on the topic ‘Consumer Behavior Trends in Industry 4.0’ held by the International cell of SCMS NOIDA. Mr. Michael told us about his discussions with professional experts in the fields of human research, operations research, and the skills required for the upcoming future. As the pandemic is accelerating, all experts and students have acquired skills like the Work from Home Concept to overcome it and how we can focus on the brighter side of the pandemic.

Youtube Link : https://youtu.be/B3yzmDb2ndA