The Internationalization Cell of SCMS NOIDA organized a webinar as a part of its Global Talk on the topic, “Management and Culture: How to manage in an Industry 4.0 business?” which was attended by the students of Batch 2020-2023. The esteemed speaker for the event was Ms. Adina Tarry,author and organisation development strategist from UK.

Ms. Adina Tarry is an experienced polymath practitioner, management consultant, AI, and O/D (Organization Development) strategist, business psychologist, award-winning master coach, mentor, visiting lecturer, and author. She has worked globally with IBM, Alcatel, Johnson & Johnson, and Bristol Myers Squibb as a specialist in the supply chain, manufacturing, e-commerce, quality, audit, project management, and HR generalist. She is currently focusing on developing leaders and managing organization’s integrated systems. Her two books are "Design Thinking for Smaller Enterprise Development" and "Coaching with Careers and AI in Mind". Ms. Adina’s thinking and practice are integrative and combine strategy, tactics and extensive international business experience, advancements in science and technology, applied business psychology, cross-cultural savvy, academic activity, and extensive continued learning.

The speaker commenced her discussion by relating the Management of work culture in Industry 4.0 with the nesting boxes method which elucidated the essence of inclusiveness among different terms that seemed to be varied. She then discussed the evolution of Industrial Relations in four stages starting from the Steam engine development and commencement of replacement of human resources in 1765. The evolution being Continued with Electricity in 1870, It & electronics in 1968, Digitalization in 2021 (namely, Industry 4.0), and continuing evolution was also described by the speaker. Shethen presented the example of Leadership & Culture inside the box of Human Resource coinciding with Management and Iceberg inside Values and Beliefs coinciding with Culture, cleared the concept of nesting Boxes. Theory of Complexity featuring no-linear causality, Cause and effect being distanced in time with the nature of the physical, biological, and the human system as complex and dynamics was also introduced.

Ms. Adina Tarry suggested embracing the complexity and changing the mind set with a new thinking paradigm. The suggestion was followed by curiosity in which she stated business, culture, Management &Industry 4.0 as interconnected clusters of the smaller and larger Systems and subsystem working together. She concluded with an Interdisciplinary approach with an equation that summed up the webinar very clearly. The equation beautifully linked the different science elements with industry 4.0 and Management which was: Philosophy/ ethics + Social Sciences + Technology & Science = Manage Ideas – People - Objects

The webinar terminated with insightful answers to the questions asked by the curious students of various specializations and the discussion ended with a vote of thanks from the Internalisation Cell of SCMS NOIDA. The zeal among the students was immensely high and the students were eagerly waiting to attend the session and ask their respective questions. The webinar turned out to be truly knowledgeable.

DATE: - 06th May, 2021

With the rapid digitalization and the advancement of technology, businesses around the world have been shifted to the world of the Internet in which buying and selling take place unlike the conventional way businesses used to operate. With the detachment of business from the real physical buying and selling to a virtual world, the main challenges that come forward are the fading human aspect in business. So, it emerges out to be a crucial point to take into glance the customer-centric approach while the business around the world is shifting in the digital era. The goal of any digital transformation should be to create a digital business model that leads to connected, cohesive customer-centric experiences across business units. To provide relevant and insightful understanding about this approach the Internationalization Cell at SCMS NOIDA organized a webinar on “Customer-Centric Digital Transformation” on May 06, 2021, which was a part of the Global talk, Series “Management Practices in Industry 4.0”. The esteemed speaker for the webinar was Ms. Mavis Ng, Founder and Executive Career Coach, HappyMeCareer from Singapore who enlightened students with her enriched knowledge and experience.

Ms. Mavis area of specialization include Leadership and Team Performance, Psychology of Success, Organizational Excellence, Career and Education Aspirations and Money and Personal Finances. She has been in the service industry for over 14 years and has been awarded several accolades.

The session started with a brief description of the speaker’s experiences and designations. Ms. talked about her education and experiences. She shared to the audience that she was the founder and CEO of TRI Management Consulting, where the vision of the company was engraved in its name i.e. T for Trust, R for Respect and I for Integrity. She then discussed about Customer-Centric approach in business. She divided the customers into three subheads namely Internal, External and Organic customers. She explained the need of building a balance between the customer expectations and the interaction from the organization to keep the relationship in alignment. To showcase that vividly, she explained a case study of a restaurant that provides fast service at very reasonable rates. So, what she implied from that is the expectations from the customer is a fast service and an okay kind of food from the restaurant so, the restaurant doesn’t have to focus on other things as it is already reaching the customers' expectations. The ultimate gist from this case study was to keep the expectations and offering into alignment which eventually leads to customer satisfaction. After that, she discussed the importance of a customer-centric approach in today’s world. She claimed that being customer-centric breeds loyalty among the customers and with that edge, if a business can be agile with new situations and differentiate itself in the market, they have a very good room for growth. The robust claim she had was no matter how much we are into the technology we are still humans, and we always want to feel the real stuff. The business should focus on the storytelling for their offering so that it resonates with the customers. The one who is good at storytelling, keeping themselves in the shoes of customers excels. Ms. Mavis then explained about the shift of the world to the internet for buying product because of the pandemic. So, as the world has been altering its form of interaction with business, it's high time to re-strategize the business models to remain competitive in the market. She also threw some light in the service design blueprint on how the business can use the design thinking and process accordingly to provide a seamless user experience to the customers.

The webinar provided very deep insights and understanding about the need for a customer-centric approach with the rapid digital transformation going around. Ms. Mavis very precisely demonstrated how customer-centric approach ca be taken and why it is very crucial in today’s world. She stressed the importance of building strategics that aligns with the expectation of the customers so that they can be satisfied. With exponential digitalization, the business entities will be in the quest to attract as many customers as possible, so the one who will do storytelling that completely resonates with customers is the one who got the market. With those explanation and insightful reflections from Ms. Mavis, the webinar concluded after she answered some of the questions from the curious students. The session was concluded by a vote of thanks by the Internationalization Cell at SCMS NOIDA. The session was truly insightful and resonating with the need of the hour the world is facing currently.

DATE: - 15th & 16th April 2021

The Internationalization Cell of SCMS NOIDA organized webinar series on “Industry 4.0 powered by Artificial Intelligence” on April 15 & 16,2021 as a part of its Global Talk Series in the field of “Management Practices in Industry 4.0” initiated by the Internationalisation cell at SCMS NOIDA to broaden the overall horizon of the students in management practices in Industry 4.0. The first part of the webinar series was held on April 15, 2021 based upon the topic, “Industry 4.0 powered by Artificial Intelligence” which was attended by the students of Batches 2018-2021, 2019-2022, and 2020-2023. The esteemed invitee for the event was Mr. Ajay Tikare, who joined the event from Bangalore, via the zoom platform.

Mr. Ajay Tikare is an influential speaker and thought leader and his areas of expertise include Machine Learning, AI, and Analytics. Mr. Tikare has over 17 years of experience in the software industry holding various roles in Application Development, Engineering, and Innovation. He has represented SAP in various internal and external forums where he loves to demystify complex technical topics. Currently, Mr. Tikare is responsible for the development of the SAP AI Foundation Platform, which is at the core of SAP’s Intelligent Enterprise offerings and helps Enterprise Customers to realize & scale their AI/ML use cases.

The speaker commenced his discussion by giving an overview of the history of the industrial revolution. He gave a brief description of how the first industrial revolution started in the 1800s by using machines and it was also known as the ‘Era of Mechanisation’. He further described industry 2.0 which majorly consisted of mass production, use of electricity, and assembly line production. The third revolution started in the late 1900s which was the digital revolution and the introduction of robotics and computers. At present, the industries are functioning at Industry 4.0 which includes Artificial Intelligence, M2M Communication, and much more. He also talked about how image recognition works in the modern-day and how humans are able to identify objects with the help of that. The speaker made the discussion interesting and interactive by asking several germane questions from the students. This also increased the enthusiasm amongst the listeners and the answers given were highly valued.

Furthermore, he stated that Artificial Intelligence enables machines to learn from experience, adjust new inputs, and perform human-like tasks. Mr. Tikare further explained the major difference between AI and traditional programming that is, in AI answers and data gives the framework for rules but in traditional programming, the rules and data combine together to give answers. He also spoke about how Core AI Functionality focuses solely on the image, logistics, and SCM, and how NextGen Interactivity gives importance to NLP and chatbots and how Intelligent Process Automation is based mainly on testing and business process automation. He also stated how AI is the next ‘Internet’ because of its disruptive transformation, how AI will aid new business models to emerge, and how today’s leaders cannot be taken for granted.

The webinar culminated with informative answers to all the questions posed by the eager students of diverse specializations, and the discussion concluded with a vote of thanks from SCMS NOIDA’s Internalisation Cell. The students' enthusiasm was palpable, and they were eager to attend the session and ask their respective questions. The webinar proved to be extremely informative.

DATE: - 15th & 16th April 2021

The Internationalization Cell of SCMS NOIDA organized a webinar series on “Industry 4.0 powered by Artificial Intelligence” on April 15 & 16,2021 as a part of its Global Talk Series in the field of “Management Practices in Industry 4.0” initiated by the Internationalization cell at SCMS NOIDA to broaden the overall horizon of the students in management practices in Industry 4.0. The second part of the webinar series was held on April 16, 2021 based upon the topic, “Industry 4.0 powered by Artificial Intelligence” which was attended by the students of Batches 2018-2021, 2019-2022, and 2020-2023. The esteemed invitee for the event was Ms. Shipra Jain, data science expert, artificial intelligence from SAP Labs India.

Ms. Shipra Jain is a data science expert working in the Artificial Intelligence Technology & Innovation group at SAP Labs India Bangalore having over 12 years of work experience in implementing Enterprise Data Solutions for Artificial Intelligence, Augmented Reality, Big Data Analytics, etc. Currently, Ms. Shipra is leading a team of Data Scientists with the charter of technical enablement of stakeholders to enhance the adoption of different SAP AI Platforms. She also contributes towards Product strategy and development for data science capabilities like Explainable AI. She has a keen focus on research areas like Quantum Computing and Cognitive Search and has represented SAP in several internal and external forums to enhance awareness on niche technology topics. She interacted with the students about how data science can be something like deep learning and how AI is making a change in it. She discussed the SOPHIA AI robot which is a social ‘humanoid robot’. She also discussed how industrialization has changed with AI, the different inventions which are happening across the world where technoFlogy is not the most important thing, how AI can help industrial automation and help in the room of industry photo. She explained how this journey of Industrial Revolution and AI started converging way back in the 70s, when industries were about mechanization and using machines to ease out tasks for human beings, how more and more uses with machines was increased in Industry 2.0. She discussed some of the advanced benefits of Industry 4.0 like a machine to machine, interact room, machine tracking, etc. She described intelligence as something where we can model or program or machines to demonstrate and Artificial intelligence as something which is for everyone, it is a technology that is for all, and its important aspect for understanding how these technologies work. She also said how expendable AI is considered a step towards responsible AI, where the idea is to generate more and more interpretable explanations behind a model prediction, an example being how AI has helped increase the trust factor in patients in the healthcare industry.

The webinar culminated with informative answers to all the questions posed by the eager students of diverse specializations, and the discussion concluded with a vote of thanks from SCMS NOIDA’s Internalization Cell. The students' enthusiasm was remarkable, and they were eager to attend the session and ask their respective questions. The webinar proved to be extremely informative.

DATE: - 08th April 2021

A guest lecture by Mr Ron Thomas was organized by the Internationalization cell of SCMS NOIDA on April 08, 2021 for the students. Mr. Ron Thomas is the Managing Director at Strategy Focused Group and an International Keynote Speaker from UAE. Mr. Thomas was named as one of the 100 Global Thought Leaders Who Will Inspire you in 2021, as well as one of the "50 Most Talented Global HR Leaders" in Asia, by World HRD Congress.

He started his talk by calling the present time as a time of revolution making it the best time to enter the workforceespecially for the students specialising in HR. It is the time that employers have to rethink their priorities in regards to their organisations and if the need arises they should not restrain themselves from even changing their business model. However, before implementing the change, the organisations should think about the impact on the audience who would be affected by the change. Besides, he further enlightened the students about the 3 Ws- work, workplace and workforce.

Throughout his talk he laid the emphasis on taking care of the employees and how organisations should empower them to make their own choices and decisions.He stressed that the success of an organisation is dependent upon the capabilities of its employees. Therefore, there should be a strong focus on soft skills and showing appreciation to employees.

He also talked about how work from home is making people very exhausted and therefore it very important to empathise with them.

While concluding, he said that organisations should not follow the one size fits all approach. According to him there are no best practices because what worked for one organisation might not necessarily work for the other company as well. Therefore, organisations should work on finding the difference between the future and the present needs and bridge the gap. They will also have to accept that a lot of things that are there right now will not work in the future. So they should work on finding what works for their organisation and what does not.

The session ended with Mr Ron answering to questions that were asked by the students. He enlightened the students with his immense years of experience and vast knowledge.

DATE-17^th March , 2021

Country - Texas, United States

A webinar was held by the Internationalization Cell of SCMS NOIDA on the topic, Behavioral Research in Understanding Consumers of Today with our guest from the USA, Mr. Roger Dooley who is an international keynote speaker and author.

He started off by mentioning how 90% of the decisions taken by our brain are unconscious and discussed the different tools of biometrics, facial coding, and eye-tracking are used in neuromarketing. There are four important elements of Behavioural Science, 1. Identifying the problem or the goal, 2. Making a hypothesis, 3. Testing the cheap simple invention and 4. Taking the decision regarding modifying the invention. Mr. Roger discussed different theories such as The Fogg Behaviour Model, the Principle of Influence, and the System 1 and 2 approaches and how our brain subconsciously opts for the System 1 decision-making process. The speaker asked questions that peeked up the students’ interest and enthusiasm. 

Mr. Roger went ahead and talked about evolutionary psychology containing the theory of persuasion which is summed up by elements of a nudge, gravity, angle, and friction where all the elements have both a conscious and subconscious face. He discussed nudge influencing you to change your decisions, how there is a change in your core affiliation to a brand, and gravity being important for consumer motivation. He cited examples of how the purchase of machinery is a conscious decision and the purchase of perfume being an unconscious one. He also discussed multinationals having a conscious side which includes the products we want to purchase and the unconscious side including free and description text being hidden. He explained how angle plays an important role by making loss have a larger impact on our mind than gain. He advised on how we should use less friction as it is a complex process.

The webinar ended with students asking questions and the speaker answering them enthusiastically. The students were very happy with the webinar and it turned out to be a great success.

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• Video 3

DATE-26^th February , 2021

Country - Turkey, Europe

The Internationalization Cell at SCMS NOIDA on 26 February 2021 successfully conducted a webinar based upon the topic, “Changing Marketing Strategies in Industry 4.0”. Mr. Bilgehan Bozkurt, is an Assistant Professor of Marketing at Istanbul Arel University, Turkey. His research and professional background are based on branding, customer-oriented project management, business analysis, and software development.

The speaker talked about the three major fields - Marketing, Strategies, and Technology. He explained all these fields in detail and why they are an important component of Industry 4.0. He further explained how society shifts upwards and how one can recognize those shifts. He explained how all of it is related to marketing and smart manufacturing and Technology.

A discussion on how all the big brands use various processes and these fields help them reach the desired goals was done. By providing various suitable examples he made these concepts really transparent. Later, he explained how it works with similar companies and competitive companies in various situations.

The core study went with technology, innovation, and advanced marketing, how they operate hand in hand. Culture is one of the most difficult as well as most significant components in any organization. Organization management is related to supply chain management and processes to be converted into value creation and addition. He also elucidated the importance of Excel in the business world.

The webinar concluded with insightful answers to the questions asked by the curious students of various specializations and the discussion ended with a vote of thanks from the Internalisation Cell of SCMS NOIDA. The session turned out truly knowledgeable.

DATE-21^st December , 2020

Country -United Kingdom

SCMS NOIDA’s Internationalization cell invited Mr. Gordon Tredgold to give his insightsand talk about the topic “Emerging Leadership Styles in Industry 4.0” on 21st December 2020, for the first-year students.

 Mr. Gordon Tredgold has a belief that leaders are not born but are made and that from influencing individuals, he can catalyze and create more enthusiastic leaders who will help change the world and show the world the results, far beyond anybody’s expectations. He teaches leaders and organizations about simple, practical, and pragmatic strategies that help them inspire and attain what they believe in and want to achieve. Mr. Gordon has also written three books and over 1400 articles, contributing to Forbes, Entrepreneur, Business Insider, Fortune, and many other celebrated and acclaimed publications. Mr. Gordon started his discussion by articulating leadership as a differentiator between success and failure, further defining the term as an individual’s ability to make people “engaged, empowered and excited”. He continued his talk by talking about the failure rates in various domains of the corporate world such as digital transformation (84%), customer initiative (93%), startups (95%), and product launches (93%). He said that the incapability of a leader to communicate goals, strategies, purpose, and outlook to its employees is the biggest reason for the failure of digital transformations and highlighted the example of Ford motors to the students to make them understand the cost of failure the highest being lost reputation. He gave many reasons for failure and explained each of them in detail using a graphical presentation. He said that there should be clearly defined goals and objectives, which should be communicated clearly, simply, and from time to time to avoid any confusion and the number of goals to be set should be minimum so as to give them a priority. Clear roles, responsibilities, and expectations should be set to assert accountability. He also mentioned that complexity is the enemy of execution and that tasks should be made as simple as possible and to achieve this an individual must encourage their team to challenge everything. He further added that the application of the Pareto approach can also aid an individual to increase simplicity. He also created an emphasis on transparency so that they are well aware of the problem areas and the leader’s expectations from them and can work on it and improve. Throughout the session, Mr. Gordon made an emphasis on the mindset. He gave a strong message that a leader has a mindset of a winner and is not scared of failure, which helps him/her thrive and flourish in industry 4.0, and gave real-life examples to prove this point. The session finally came to an end with students asking questions from Mr. Gordon which he answered very patiently.

The webinar was a huge success and all the credit goes to the International Cell of SCMS NOIDA and the faculty in charge who helped in organizing this event. 

• Click here to view the video

DATE-1^st December , 2020

Country - Serbia, Europe

SCMS NOIDA's Internationalization Cell organized a webinar on the subject "Gamification in Sports in the Current Digital Age." Mr. Slavko Alčakovic addressed the webinar wherein students joined from all batches and ranges of specializations, which helped them gain more knowledge and understanding. Mr. Slavko Alčaković, Vice Dean, Faculty of Physical Education and Sports Management in Singidunum, Serbia. His primary interests lie in the areas of study of internet marketing, online marketing, neuromarketing, and customer preferences and behavior and research. The webinar covered the topic ‘Management Practices in Industry 4.0' to enhance the students’ exposure and understanding of Industry 4.0. Mr. Slavko Alčakovic commenced the session by talking about his own viewpoints of research and areas of interest. He gave the students a brief overview of the concepts they were going to discuss in the session. He began the webinar by giving a perspective about sports and how volatile and uncertain sports can be. He had also used stats to demonstrate how the popularity of sports has boosted across online channels such as mobile phones. He revealed how social networking stood first, accompanied by gaming connectivity and entertainment in the highest average weekly time passed on separate apps. Throughout the whole session, he highlighted Gamification, its definition, origin, and other relevant facts. He described the purpose behind the immense popularity of online gaming, and the session culminated with a Q/A round with the students, which reflected their passion for the subject.

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DATE-18^th Novemebr , 2020

Country - Columbia, United States

“As data piles up, we have ourselves a genuine gold rush. But data isn’t the gold. I repeat, data in its raw form is boring crud. The gold is what’s discovered therein.”

Under its umbrella of the Global Talk Series, the Internationalization Cell, coordinated a webinar on "Predictive analytics in the everyday business world: A machine learning perspective" for the students of all three batches 2018-21, 2019-22, and 2020-23. The instructor presiding over the event was Mr. Eric Siegel.

Mr. Siegel is the founder of Predictive Analytics World and Coursera. He is also a professor at Columbia University, U.S.

Mr. Eric Siegel began his session by establishing the intent of the session as the Introduction to Predictive Analytics, how it helps in value creation when approaching the market and optimizing engagement, proceeded by its functioning. He then outlined the pivotal role of data in predictive modeling and how it contributes to predictions, continued by a data entry description that depicts the decision tree, consumer attrition, and an antidote to excessive information: prediction by providing an example of a range of organizations such as 'GOOGLE for search results, NETFLIX for movie/series recommendation, FACEBOOK for news feed, AMAZON for recommendations, etc”.Students intriguingly asked their doubts, and he answered them with immense integrity, illustrating his expertise that aided students to learn a lot of new information.

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DATE-12^th October , 2020

Country - England, United Kingdom

“The most dangerous kind of waste is the waste we do not recognize.”

A webinar was organized by the Internalization Cell of SCMS NOIDA on the topic Industry 4.0 impact on the lean and agile production system, on October 12, 2020. Mr. Brett Griffiths, Managing Director of Lean Transition Solutions Ltd which is based in the United Kingdom was invited as the chair speaker. He shared his understanding and expertise with the students. He commenced the webinar by giving a short introduction to the Lean production process. He additionally gave insights into the variations between Lean and Six Sigma and the way only a few organizations can put it into practice in industry 4.0. Besides he also pointed out the three stages of a Lean Industry 4.0 that are Manufacturing Process Audits, Continuous Improvement, and Fostering Communication. He talked about how the Industries are managing proactive changes in the process of becoming well planned and the significant effect that Industry 4.0 and digital technology have on the supply chain risk analytics and the ripple effect. 

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DATE-10^th September , 2020

Country - Sweden, Europe

“It’s never easy to grow corporate travel business in a hyper-competitive market, and it isn’t going to get any easier.”

Ms. Barbara Wohlfarth has been working in various positions in the tourism sector for more than 20 years was invited to preside over the webinar ‘Airline and Travel Management in a Digital Area’ initiated by the Internationalization Cell of SCMS NOIDA as a part of the Global Talk Series about the new Management Practices in the Industry 4.0. She discussed with the students the history of travel around the globe, interrail tickets in Europe, and other trails. She also gave insights about the Computer Reservation System and informed the students about the various technological developments taking place in the Tourism Industry. She discussed how we can make use of Alexa to book air tickets with voice command with the help of Artificial Intelligence and how to google established and captured the market in the last 10 years by showing different flight details and their respective prices to establishing trips through its website by the year 2019. She vividly described Artificial Intelligence taking the lead in the technological space and how it has been providing important data to companies and industries. Also, she threw some light on the effects COVID-19 will have on various industries and how it will have an impact on the future of industries.