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BBA Specializations

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BBA in Marketing Management

Come and enter into the world of Marketing!! As a BBA student, you get a chance to traverse in a wide variety of fields namely FMCG sector, Entertainment, Consumer Durables, Media, and such others applied areas. Marketing is one of the most dynamic areas that involves a great deal of creativity and innovation. BBA in Marketing Management entails an understanding of the behaviour of the consumers and their demands. This is what makes Marketing one of the most challenging and interesting fields as understanding human behaviour is not easy. 

With change being the only constant, the most successful businesses and professionals need to understand their consumers through key insights. Their primary requisite lies in establishing strong connect with customers through captivating brand building stories and developing new forms of engagement. In this era of co-creation, only managing the needs of customers is not enough. You will be exposed to various businesses to successfully navigate through the new challenges of the digital world. 

BBA in Marketing Management is a blend of both art and science, that not only spells teamwork, good money but also gives a thrill of victory while being result-oriented, thoughtful and ethical. The Marketing area puts a special emphasis on the value of learning by doing and is a testament to the value of studying right.  We, at SCMS NOIDA, continuously update our curriculum by offering contemporary, creative and cutting-edge courses to train students for their careers. BBA Specializations in Marketing Management like Product and Brand Management, Integrated Marketing Communications, Services’ Marketing, Digital Marketing and such others will help you in providing an exemplary view of business tactics and strategies. This will also aid in building an understanding of the Marketing world and in getting acquainted with the business world in the real sense. 

BBA in Marketing Management is known to foster a strong sense of camaraderie among its students. The Marketing faculty in the Institute engages in research and follows a mix of pedagogical tools to make the content interesting and learning effective by offering students to hone their skills, get equipped with disparate tools, concepts, and practices which are required in their making of customer-oriented business leaders. So, if you are driven to challenges, are naturally out-going, love meeting people, like travelling and have a bend of mind towards creativity, critical thinking, creative problem-solving then you are the right person for Marketing!!!