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Programme Structure - Batch 2016-19

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Programme Structure - Batch 2016-19


 

S No.

Subjects

1

Fundamentals of Marketing

2

Business Mathematics

3

Principles of Microeconomics

4

Basics of Business Communication

5

Financial Statement Analysis

6

Human Resource Management

7

Introduction to Business Studies

 

S No.

Core Subjects

Electives

1

Customer Relationship Management

French A-1 Paper 1

2

Project – Customer relationship Management

German A-1 Paper 1

3

Business Statistics

 

4

Principles of Macroeconomics

 

5

Organizational Behaviour

 

6

Introduction to Costing

 

7

Core Environmental Studies

 

 

S No.

Core

Subjects

Specializations

Marketing Management

Financial Management

Human Resource Management

1

Fundamentals of Business Environment

Fundamentals of Sales and Distribution Management

Management Accounting

Human Resource Planning

2

Introduction to International Business

Basics of Consumer Behaviour

Introduction to Financial Markets and Institutions

Industrial Relations

3

International Studies

Fundamentals of Rural Marketing

Financial Regulatory Environment

Training and Development

4

Laws of Contract

     

5

Research Methodology

     

 

S No.

Core

Subjects

Specializations

Marketing Management

Financial Management

Human Resource Management

1

Basics of Corporate Governance and Ethics

Promotions and Marketing Communication

Direct Taxation

Industrial Laws

2

Fundamentals of Quality Management

Elementary Marketing Research

Advanced Financial Management

Industrial Psychology

3

International Economics Theories and Practices

Fundamentals of Services Marketing

Corporate Governance and Finance

Performance Management System

4

*Integrated Disaster Management

     

 

S No.

Core

Subjects

Floating Credits

Specializations

Marketing Management

Financial Management

Human Resource Management

1

International Relation and Strategy

Project I

Advertising and Public Relations

Indirect Tax

Organizational Development and Change

2

Operations Research

Project II

Introduction to Digital Marketing

Introduction to Financial Services

HRD Instruments

3

Business Entrepreneurship

Basic Psychology

Fundamentals of Brand Management

Portfolio Management

Compensation Management

4

 

Company Law

     
   

Service Learning

     

* Global Immersion Programme.

 

S No.

Core

Subjects

Specializations

Marketing Management

Financial Management

Human Resource Management

1

Introduction to Contemporary  Business Practices

Elementary Retail Marketing

Mergers and Acquisitions

Cross Cultural Management

2

MSME and Family Managed Business

Basics of International marketing

Project Finance and Infrastructure Financing

Management Competences and Career Development

3

Basics of Management Information Systems

Fundamentals of B2B Marketing

Working Capital Management

Emotional Intelligence for Personal Growth

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