Programme Structure - Batch 2016-19

S No.	Subjects
1	Fundamentals of Marketing
2	Business Mathematics
3	Principles of Microeconomics
4	Basics of Business Communication
5	Financial Statement Analysis
6	Human Resource Management
7	Introduction to Business Studies

S No.	Core Subjects	Electives
1	Customer Relationship Management	French A-1 Paper 1
2	Project – Customer relationship Management	German A-1 Paper 1
3	Business Statistics
4	Principles of Macroeconomics
5	Organizational Behaviour
6	Introduction to Costing
7	Core Environmental Studies

S No.	Core Subjects	Specializations
S No.	Core Subjects	Marketing Management	Financial Management	Human Resource Management
1	Fundamentals of Business Environment	Fundamentals of Sales and Distribution Management	Management Accounting	Human Resource Planning
2	Introduction to International Business	Basics of Consumer Behaviour	Introduction to Financial Markets and Institutions	Industrial Relations
3	International Studies	Fundamentals of Rural Marketing	Financial Regulatory Environment	Training and Development
4	Laws of Contract
5	Research Methodology

S No.	Core Subjects	Specializations
S No.	Core Subjects	Marketing Management	Financial Management	Human Resource Management
1	Basics of Corporate Governance and Ethics	Promotions and Marketing Communication	Direct Taxation	Industrial Laws
2	Fundamentals of Quality Management	Elementary Marketing Research	Advanced Financial Management	Industrial Psychology
3	International Economics Theories and Practices	Fundamentals of Services Marketing	Corporate Governance and Finance	Performance Management System
4	*Integrated Disaster Management

S No.	Core Subjects	Floating Credits	Specializations
S No.	Core Subjects	Floating Credits	Marketing Management	Financial Management	Human Resource Management
1	International Relation and Strategy	Project I	Advertising and Public Relations	Indirect Tax	Organizational Development and Change
2	Operations Research	Project II	Introduction to Digital Marketing	Introduction to Financial Services	HRD Instruments
3	Business Entrepreneurship	Basic Psychology	Fundamentals of Brand Management	Portfolio Management	Compensation Management
4		Company Law
		Service Learning

* Global Immersion Programme.

S No.	Core Subjects	Specializations
S No.	Core Subjects	Marketing Management	Financial Management	Human Resource Management
1	Introduction to Contemporary Business Practices	Elementary Retail Marketing	Mergers and Acquisitions	Cross Cultural Management
2	MSME and Family Managed Business	Basics of International marketing	Project Finance and Infrastructure Financing	Management Competences and Career Development
3	Basics of Management Information Systems	Fundamentals of B2B Marketing	Working Capital Management	Emotional Intelligence for Personal Growth