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Programme Structure - Batch 2015-18

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Programme Structure - Batch 2015-18


 

S No.

Subjects

1

Fundamentals of Marketing

2

Business Mathematics

3

Principles of Microeconomics

4

Basics of Business Communication

5

Financial and Cost Accounting

6

Human Resource Management

7

Introduction to Management

 

S No.

Core Subjects

Electives

1

Customer Relationship Management

French A-1 Paper 1

2

Project – Customer relationship Management

German A-1 Paper 1

3

Business Statistics

 

4

Principles of Macroeconomics

 

5

Organizational Behaviour

 

6

Advanced Banking

 

7

Core Environmental Studies

 

 

S No.

Core

Subjects

Specializations

Marketing Management

Financial Management

Human Resource Management

1

Fundamentals of Business Environment

Fundamentals of Sales and Distribution Management

Financial Statement Analysis

Human Resource Planning

2

Introduction to International Business

Basics of Consumer Behaviour

Financial Reporting and Standards

Industrial Relations

3

International Studies

Fundamentals of Rural Marketing

Financial Regulatory Environment

Training and Development

4

Laws of Contract

     

5

Research Methodology

     

6

Understanding Cinema

     

 

S No.

Core

Subjects

Specializations

Marketing Management

Financial Management

Human Resource Management

1

Basics of Corporate Governance and Ethics

Promotions and Marketing Communication

Direct Taxation

Industrial Laws

2

Fundamentals of Quality Management

Elementary Marketing Research

Financial Management

Industrial Psychology

3

International Economics: Theories and Practices

Fundamentals of Services Marketing

Corporate Governance and Finance

Performance Management System

4

*Integrated Disaster Management

     

 

S No.

Core

Subjects

Floating Credits

Specializations

Marketing Management

Financial Management

Human Resource Management

1

International Relation and Strategy

Project I

Advertising and Public Relations

Indirect Tax

Organizational Development and Change

2

Operations Research

Project II

Introduction to Digital Marketing

Financial and Systemic Fraud

HRD Instruments

3

Business Entrepreneurship

Company Law

Fundamentals of Brand Management

Portfolio Management

Compensation Management

4

 

Service Learning

     

* Global Immersion Programme.

 

S No.

Core

Subjects

Specializations

Marketing Management

Financial Management

Human Resource Management

1

Introduction to Contemporary  Business Practices

Elementary Retail Marketing

Mergers and Acquisitions

Cross Cultural Management

2

MSME and Family Managed Business

Project – Retail Marketing

Project Finance and Infrastructure Financing

Management Competences and Career Development

3

Basics of Management Information Systems

Basics of International marketing

Working Capital Management

Emotional Intelligence for Personal Growth

4

 

Fundamentals of B2B Marketing

   
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