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Volume 7, Issue 2

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Volume 7, Issue 2

Attitude towards Change Management in Digitization Initiatives in an Organization – A Survey


Swapna Sen and Palak Gupta

  1. JK Business School, Gurgaon, Haryana
  2. Jagannath International Management School, Delhi

Universally, survival criteria of an organization call for digital transformation. These initiatives can range across ERP implementation, migrating to technology focused initiatives to transform the business model, capitalizing on the data assets to take maximum mileage in business decision making, and the list goes on. Any such initiative is essentially cross functional and across all strata of the organizational hierarchy. Not only so, this era demands that it applies to all types of business organizations, private or public, irrespective of size. The pace of such digital transformations has become dramatically fast, thus necessitating the organizations adapt promptly. Inertia to continue with the existing system often overcomes any digital transformation initiative, posing high resistance to implementation. The study measures the attitude towards technological change in an organization from the perspective of Vision and Message of Digital transformation, Objective of the Digital transformation, Awareness about Digital transformation, Plans for Digital Trans- formation Implementation, Management Initiative towards Digital transformation, and Resistance to Digital transformation. The study investigates if there is a significant difference in attitude across age, education, organization type, functional area, or designation, inferred through a primary survey on 201 respondents serving various organizations in the Delhi NCR.


Digital Transformation, Change Management, Employee Attitude, Management Initiative, Barriers to Digitalization.

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