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Volume 1, Issue 1

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Volume 1, Issue 1

Relation Between Investment Objectives and Demographic Variables


Sunita Bishnoi


DAVIM Faridabad, Haryana, India


The recent developments in financial and capital market have opened a wide variety of investment options. Investors depending upon the options available take the investment decisions and the expected level of risk and return they can bear. This study analyzes the demography of investors residing in Delhi and Faridabad and their investment objectives with the various options available in the Indian Money market and financial market. A sample of 400 investors was taken from Delhi and Faridabad district. The survey found that insurance is the most preferred source of saving and investment, followed by bank deposits and PPF, NSC, post office savings, property. Bonds, followed by equity investment and debentures are the least preferred source of investment. Occupational group, gender of respondents, martial status, age, income, area of residence and level of education have significant association with various investment objectives.


Investment Objective, Capital Appreciation, Chi-square Test, Demographic Variables, Percent of Investment, Occupational Group.

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