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Volume 7, Issue 2

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Volume 7, Issue 2

Factors influencing popularity of Business Analytics as specialization


Reeva Mathur and Nidhi S Natrajan


Symbiosis Centre for Management Studies (SCMS), Symbiosis International (Deemed University) (SIU), NOIDA


Universities and education institutes have realized the need to focus on the behavior of the students regarding selection of specializations. Business Analytics is currently an upcoming area in data science that focuses on using data to develop some business insights that gives benefits to the organization. Business Analytics provides organizations with skills which help them in making quick and better decisions. Companies are eager to have candidates that come from an analytical background. It consolidates the organizations have understood the power of analytics and as a result a lot of job openings are there in this field. This is one of the important reasons for the universities to offer related courses. The students are also interested to fit in this new area of job opening with their specific area of interest. The current paper aims at understanding the reasons due to which the business analytics course is an ongoing trend among the undergraduate students.


Business analytics, data driven decision making, specialization and undergraduate students.

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