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Home / Journal / Browse Issues / Journal Of General Management Research /
Volume 2, Issue 2
Mrittika Nandy
Centre of Political Studies, Jawaharlal Nehru University, Delhi
These days we only find that altruism is being practiced and preached either during natural calamities or man made disasters. Often, seeds of social Responsibility are sowed in school children either through summer holiday projects or home works’. Simultaneously a very dominating role of Corporates and their anew social responsibility initiatives becomes a vantage point to explore. This paper will examine the concept keeping in mind the dynamics of Neo Liberal age and its synergy with poverty reduction, development and welfare. For this, we will be analyzing a short case study of Bill and Melinda Gates Philanthropy with Sunhara India Project in seven districts of Uttar Pradesh. The final segment of this paper highlights on how Corporate Social Responsibility can be construed as business and development tools respectively.
Corporate Social Responsibility, Neo Liberalism, Trusteeship, Development, Welfare
