Attitudinal Study of Buyers to Analyse the Reasons for Transition from Delhi to NCR
Manish Jha and Neha Kanojia
Fairfield Institute of Management & Technology,
Delhi is now more or less saturated and the high
demand for residential properties has increased
rates beyond the reach of middle class. As a result,
the suburban towns within the NCR; Gurgaon,
Noida, Faridabad and Ghaziabad have become
destinations for new residential projects that offer
affordable quality housing to the middle class
as well as luxury housing for high end users. As
these suburbs are now increasingly generating
employment, they will decide the future growth
pattern of the NCR. The business and trader
class still largely dominate old residential areas
in west and northwest Delhi. Similarly the large
multi-storey societies in East Delhi – in Mayur
Vihar and Patparganj – have found preference
with the service class. Suburban areas like Noida
and Gurgaon have developed as alternative
housing solutions and are inhabited mostly
by professional and service class people, as well
as an increasing upper middle class segment.
Earlier people used to search for a new home within Delhi but now things have changed tremendously.
People looking for a new home have started focusing on the upcoming NCR area comprising Gurgaon, Noida,
Greater Noida, Faridabad and Ghazibad. There are numerous factors responsible for this change,
which have been identified and analysed during the research.
Gurgaon offers a good quality of living with many high-end residential projects by private
developers. Since it will be maturing as an independent city, occupancies will improve but in
the present context, it is an oversupply situation. Noida has experienced rising prices in its existing
commercial, retail and residential real estate. The new developing residential sectors are along the
Greater Noida expressway. Authors have tried to study and analyze how buyers have opted for places like Gurgaon & Noida.
Real Estate, Housing, Market, Economy, Prices.
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