Who Should Take Initiatives to Control Cyber Bullying Activities on Social Media?

Author(s)

Anagha Shukre

Affiliations

Symbiosis Centre for Management Studies, NOIDA

Abstract

Bullying is a menace that has taken its roots online, particularly on social media, where the users, who are mostly youth, exchange and share pictures and messages, converse and comment and like or dislike each other’s remarks. Many researchers have quoted the depleting effects of cyber bullying on one’s personality and self-esteem. Since bullying online is hazardous, who should take the initiatives of controlling cyber bullying activities? This paper aims to study consumers’ perceptions about who should take initiatives to control such activities. The paper also explores whether demographics plays a role in consumers’ perceptions about controlling cyber bullying activities and its relationship with Social Networking Sites’(SNS) usage.

Keywords

Cyber Bullying, Social Media, Social Networking Sites(SNS)

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