Who Should Take Initiatives to Control Cyber Bullying
Activities on Social Media?
Symbiosis Centre for
Management Studies, NOIDA
Bullying is a menace that has taken its
roots online, particularly on social media,
where the users, who are mostly youth,
exchange and share pictures and
messages, converse and comment and like
or dislike each other’s remarks. Many
researchers have quoted the depleting
effects of cyber bullying on one’s
personality and self-esteem. Since bullying
online is hazardous, who should take the
initiatives of controlling cyber bullying
activities? This paper aims to study
consumers’ perceptions about who should
take initiatives to control such activities.
The paper also explores whether
demographics plays a role in consumers’
perceptions about controlling cyber
bullying activities and its relationship with
Social Networking Sites’(SNS) usage.
Cyber Bullying, Social Media,
Social Networking Sites(SNS)
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