Admission to all the courses and programmes at Symbiosis International (deemed University) (SIU) are strictly on merit basis based on the criteria and processes prescribed by the University and assessment of individual performance in Symbiosis National Aptitude Test [SNAP] for Postgraduate Studies and Symbiosis Entrance Test [SET] for Undergraduate Studies.
All aspirants / parents are hereby notified that some individuals / organisations are giving / making false and misleading advertisements / claims in newspapers, websites, social media platforms that they can ensure admission to Symbiosis International (deemed University) and also charging heavy amount for the same.
In this regard, SIU requests the aspirants / parents to refrain from entering into any transaction with such elements. SIU has not appointed any individual / agency / organisation to make such assurance on its behalf. It is a matter of Policy that SIU does not charge capitation fee for admission from students and this is widely and prominently published as well on all the relevant places like prospectus, website, SNAP Booklet, SET Booklet etc.
Despite this Notice, if any aspirant / parents still proceeds with or enters into transaction with such elements, they would be doing so at their own risk and cost. SIU further notifies that any aspirant attempting to approach SIU for admission through or at the instances of such agents will be permanently debarred from admission to all the courses and programmes at Symbiosis International (deemed University).
BBA Student, Symbiosis Centre for Management Studies, Noida (Constituent of Symbiosis International University, Pune)
The case highlights the retail advertising in breads and the impact it creates on the consumer.
Breads is one of the essential products of consumers, it is very difficult to advertise a bread as brands generally doesn’t matter while making purchase decision as cost is almost same and it hardly matters which brand one picks. Hence to make customers pick the particular pack, marketers use different techniques to gauge the attention of the consumers.
The case revolves around the advertising tools used by the top bread brands for making people influence their purchase decision. All that matters in breads is the point of purchase. Therefore all the reasons which impact the purchase decision of the customers are analyzed.
Breads, Consumers, Advertising, Retail