Centre of Excellence at SCMS - NOIDA successfully conducted the workshop on “Brand Positioning & Management” on the 26th July 2019. The Objective of the Workshop was to focus primarily on advertising management position that seeks to service a global brand with a legacy of quality and performance in the marketplace. This workshop was being conducted for the batch 2017-20 helmed by the respective faculty member from marketing specialization, Dr. Sunita Dwivedi. The Workshop was being conducted by Mr. Sunil Goklani, who is the current director and founder of Indifusion Apparels. The Workshop concluded with an interactive “Q&A” session where our students raised their queries and problems to Mr. Goklani. Mr. Goklani obliged to their queries and also encouraged the students to keep in touch with him for further guidance if required.